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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Cody Loveland's Corvette-powered NSX claimed by Pikes Peak

Let there be no doubt - racing automobiles can be very dangerous. This unfortunate fact of life has been proven once again today by Cody Loveland, owner of LoveFab, who crashed his Corvette-powered tube-frame Acura NSX on the second turn of the Pikes Peak hill climb course, apparently after a rear upper control arm failed. Cody hit a wall of boulders at high speed, after which the racecar caught fire.
Cody was able to escape the blaze unhurt - minus some missing hair that was singed off in the fire - but the car appears to be a complete mess, as you can see from the image above. The LoveFab Motorsports team has vowed to do its very best to rebuilt the car in time for the competition, but we'd be awfully surprised (and impressed) if that burnt-up hulk were ready for racing with just a few days to rebuild.
We're happy to hear that Cody got away safely, and here's hoping the rest of the competitors get up the hill without incident, or, like Cody, are at least able to walk away uninjured if they don't.

Honda is spending $124 million on a new wind tunnel facility in Ohio

Ford isn't the only company building a multi-million dollar wind tunnel this year. Honda is also getting in on the action. Its new facility will cost less than Ford's at $124 million, and construction begins this summer. It will be built at the Transportation Research Center in Ohio, which is where Honda's NSX proving grounds are located. Honda will install a five-belt rolling road in the tunnel for testing of more pedestrian vehicles, and a wide, high-speed, single belt version for testing of sports cars and race cars. However, it seems the Honda facility will only be capable of testing wind speeds of up to 192 mph, whereas Ford claims a top speed of 200 mph. Cameras and microphones will also be set up inside the testing area at the Honda tunnel to help find wind noise trouble spots. Honda won't necessarily be the only company using the new wind tunnel either. The facility will be available for other groups and companies to use. There are even secure bays those groups can use for their work. Related Video: