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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Honda and Acura render their future visions for Shanghai

With the Shanghai Motor Show coming up later this month, Honda has released a couple of teaser sketches for two concept vehicles that will be making global debuts. Aside from the renderings, there is no information about either the Honda or Acura concept vehicles, but we can tell that both are some sort of utility vehicle, be they of crossover or people-mover variety.
The text for both images indicates that both concepts show future products that will be launched in China, but there is no mention as to what other markets the automaker has planned for these vehicles. In addition to these two concepts, the NSX Concept and 2014 RLX from Acura will make their Chinese debuts, and Honda says it "will display models substantially identical to the mass-production version of the Concept C and Concept S." The Concept C is will be a "middle-class" sedan built for China, and the Concept S, an MPV that will primarily serve China as well.

2019 Acura RDX to race in Pikes Peak Hill Climb

Acura just launched the 2019 Acura RDX crossover, and what better way to kick things off than a little motorsport? That's right, Acura will be racing a modified RDX in none other than the Pikes Peak International Hill Climb. It's Acura's seventh consecutive year participating in the daring ascent, which sees 156 turns over the course of 12.4 miles. On June 24, the RDX will attempt the climb to the summit's elevation of 14,114 feet. To help its Exhibition Class run, the RDX's 2.0L VTEC engine has been given a larger turbocharger and an electric supercharger, which brings output up to 350 horsepower and 330 pound-feet of torque. The vehicle also benefits from race-tuned suspension, custom 19-inch wheels and Pirelli racing tires, and front Brembo brakes. Behind the wheel will be by Jordan Guitar of Acura R&D's North American Chassis Development Group. The RDX will be joined at the race by three other Acuras: a production-based NSX competing in the Time Attack 1 Class, and two TLXs in the Open Class. One is a TLX A-Spec with an upgraded suspension and 500-horsepower turbo V6. The other is a TLX GT with a modified twin-turbo V6 and suspension developed specifically for Pikes Peak. Related Video: