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2014 Acura MDX priced from $42,290*

The fully redesigned 2014 MDX goes on sale in July, and Acura has now confirmed that its largest crossover will be priced at $42,290 (*plus $895 for destination). Unlike previous MDX models, Acura will offer the 2014 model with both front- and all-wheel drive (the automaker's fantastic Super-Handling All-Wheel Drive, at that), and this base price is for the standard, two-wheel-drive MDX model. At the base level, this new pricing represents a $990 decrease over the outgoing, AWD-only 2013 model.
Four trim levels will be offered across the range, all of which use Acura's direct-injected 3.5-liter V6 engine good for 290 horsepower and 267 pound-feet of torque, mated to a six-speed automatic transmission. Standard features include things like push-button start, Acura's fancy new Jewel Eye LED headlights, the next-generation AcuraLink system, an eight-inch multi-function display screen, blind spot monitoring and a premium sound system.
Moving up from there, the Technology package ($46,565) gains 19-inch wheels (18s are standard), forward collision warning, lane departure warning, a color TFT display, rain-sensing wipers and more. The Entertainment Package (bundled into one $48,565 model) adds rear seat entertainment to all of that. At the top end, the MDX Advance model gets unique wheels, remote engine start, 12-speaker ELS premium audio, adaptive cruise control and more. Adding Super-Handling All-Wheel Drive to any of these models results in a $2,000 price jump.

Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.