2001 Acura Cl Type S - Loaded on 2040-cars

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2016 Acura ILX, for better or worse [UPDATE]

Unfortunately, the slick-shifting six-speed manual transmission has been discontinued. UPDATE: A previous version of this story incorrectly stated that the 2.4-liter engine in the 2016 ILX is the same unit found in the Honda Civic Si. The ILX's new engine is the same direct-injected four-cylinder found in the new TLX. The text has been edited to reflect this. "It's just a badge-engineered Honda Civic." This (uninformed) criticism has been leveled at the Acura ILX since the premium compact arrived on the scene to duke it out with the Buick Verano and, more recently, the Audi A3 and Mercedes-Benz CLA-class. For model year 2016, Acura will attempt to address the car's critics, issuing a major reshuffle of the sedan's lineup along with the typical sheen of a mid-cycle refresh. Following up on the discontinuation of the ILX Hybrid for 2015, Acura is dispatching the antiquated pairing of the base 2.0-liter four-cylinder and five-speed automatic for 2016, and simply slotting in the standard powertrain of the TLX. The 2.4-liter four-cylinder produces 201 horsepower and 180 pound-feet of torque, with peak output arriving at 3,600 rpm. The ILX also benefits from the same eight-speed, dual-clutch transmission found in the TLX. Unfortunately, the slick-shifting six-speed manual transmission we've always enjoyed has been discontinued. Sad trombone, indeed. Powertrain tweaks aside, Acura has issued a pretty handsome freshening for 2016. The ILX was always a handsome offering, but the new front and rear clips are improvements. Acura's love-it-or-hate-it JewelEye headlights have been grafted onto the ILX, while the grille, a traditional weak point for the brand, is perhaps one of the best we've seen out of the company in several years. The rear taillights also received some attention, although it was the back bumper that saw the biggest update, with the lower section getting a sportier look. Acura will also add a new A-Spec package for 2016, which replaces the standard 17-inch wheels with 18s, adds "Euro-style" stitching to the steering wheel and adds black Lux Suede inserts to the seats, along with a flurry of smaller aesthetic tweaks. The A-Spec can be added alongside the existing Premium and Technology Packs. Acura hasn't released any interior images as of this writing, although we'll be sure to snap a few following today's debut conference at the 2014 Los Angeles Auto Show. Until then, scroll down for the official press release from Acura.

2019 Acura NSX vs. 1991 Acura NSX | Respect your elders

A car that forces the competition to head back to the drawing board does not come around often, especially when that competition happens to be Ferrari. Honda achieved such a feat back in 1991 when the original NSX was set loose in the supercar world. Not only did the NSX smack its contemporaries down in terms of performance and technological prowess, it also forced the Italians to make supercars with some semblance of reliability and manners. Spend only a few moments in an original NSX, and its specialness is palpable. The lack of power steering is acutely noticeable at low speed as I roll over little cracks and dips in the road, while the sticky rubber chucks small rocks up into the wheel wells. A near 360-degree view is at my disposal with the bubble-like canopy, and the ground right in front of the nose is visible from my vantage point. This is what control feels like, and we haven't even gotten to the reverie-inducing VTEC noises getting piped right into our eardrums yet. There are no dials to change the throttle response, no buttons to make the steering artificially heavy, no shift paddles behind the wheel to tell a computer to swap cogs. To my right is a manual shifter that can legitimately be described as perfect. This is a 1991 Acura NSX, and it is glorious. For some of the reasons I've briefly described, and plenty more, this car has reached legend status amongst enthusiasts. In the early 2000s it was a sales disaster, outgunned by pretty much every other supercar in the space. Honda/Acura was only working with a 3.2-liter V6 making 290 horsepower when that car finally met its maker after the 2005 model year. As collectable modern classics, the relatively low power output doesn't seem to bother folks spending close to, and over, six digits on low-mileage examples of these cars. What changed? Well, the passage of time tends to be the biggest factor in these things. Also, there's a new NSX out there, reminding the world that the old one exists. And just like when Acura discontinued the original, the new one is mighty expensive, selling in extremely low numbers, and generally regarded as lesser than other options in its class. This time around it has to deal with standout cars like the 911 GT3, McLaren 570S and Audi R8 V10. But perhaps even worse than that, the new NSX must withstand comparisons to the original. Can you think of any other legendary Japanese car with a similar image problem today? Yeah, the Toyota Supra.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.