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Next-gen Acura TLX spied out testing in heavy camouflage

We’re sure you all remember that stunning Acura Type S Concept from yesterday. Acura said itÂ’s meant to influence the next-gen TLXÂ’s design, and lo and behold, here is the next-gen TLX. Of course, Acura has no intentions of letting us see the production car anytime soon, so weÂ’re treated to a heavily cladded prototype in the photos here. Looking at it in profile, the camouflaged car looks a whole lot like the Type S Concept we saw yesterday. The short rear overhang is similar, but the front of the production car looks like it hangs out over the front wheels a little further – it still shares the concept's overall long-hood/short-deck proportions, though. The roof tapers down into the decklid at a shallow angle, similar to the concept car. WeÂ’re sad to see the same quad exhaust isnÂ’t protruding from the rear bumper of this tester. Instead, it gets a dual exhaust with wide, rectangular outlets on both sides. We think the car weÂ’re looking at here is likely a regular TLX, and not the spicy Type S variant most likely seen last year. ThereÂ’s one interior photo our shooter was able to snag, showing a similar infotainment screen as that used in the new RDX, something we fully expect for the production car. That touchpad system is far superior to Acura infotainment systems of the past, but it still isnÂ’t perfect. An analog tachometer is visible off to the left, indicating that the regular TLX trims probably won't introduce a fully digital instrument cluster. Not that we'd expect that; even the new RDX maintains analog gauges in its top spec. However the TLX story plays out, it wonÂ’t hurt if the production car looks just like the well-received Type S Concept. ItÂ’s unclear how long weÂ’ll have to wait to see the car in full, but we'll keep you posted.

Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.