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LoveFab headed back to Pikes Peak with NSX-based heathen [w/video]

LoveFab had a rough run at Pikes Peak 2012. During qualifying on Day Two, owner and professional driver Cody Loveland launched his car off of the course at nearly 60 miles per hour. Never ones to be dismayed by a few bruised ribs and some busted body panels, LoveFab is headed back to the hill climb for 2013, and this year, it's bringing Garrett along as a title sponsor.
Loveland's chariot of choice is officially dubbed "Turbo by Garrett/LoveFab Pikes Peak Enviate" and is loosely based on an Acura NSX. All of the stock Japanese components have been swapped for LoveFab-built pieces with the exception of the subframes and suspension.
With a dry-sump LS1 V8, chromoly-tube chassis and a full carbon fiber body, the car is about as wild as they come. With around 800 pound-feet of torque on hand and a curb weight of under 2,000 pounds, the machine should give the mountain a run for its money. The team is expected to begin testing Enviate beginning May 1. You can check out a quick interview with Loveland in the video below along with the full press release.

2015 Acura TLX priced from $30,995*

Following a delay this spring, Acura is now ready to launch the 2015 TLX sedan this August, with pricing now confirmed to start at $30,995, *not including $895 for destination. This base MSRP is just $360 more than that of the outgoing TSX sedan; the TLX replaces both the TSX and TL in Acura's 2015 model year lineup.
That's a pretty fair deal considering that introductory price gets buyers a front-wheel drive TLX with a 2.4-liter inline four-cylinder engine with 206 horsepower,mated to a new eight-speed dual-clutch transmission, and featuring the automaker's Precision All-Wheel Steer (P-AWS) system. Adding a Technology Package ups the MSRP to $35,025.
Of course, the TLX is also available with a 290-horsepower, 3.5-liter V6 mated to Acura's new nine-speed automatic transmission. The TLX V6 P-AWS starts at $25,220 and climbs to $39,250 with the Technology Package. The bottom line on the range-topping Advance model is $42,500. Acura's Super-Handling All-Wheel Drive is available with the 3.5-liter engine, too - the SH-AWD Technology model starts at $41,450, while the SH-AWD Advance commands $44,700.

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.