Acura Tsx Fully Loaded on 2040-cars

Auto blog

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

2017 Acura MDX Sport Hybrid goes on sale in April for $52,935

If you like the hybrid tech of the Acura NSX, but don't need a six-figure, 191-mph supercar as your daily driver, you might enjoy the extra room of the Acura MDX Sport Hybrid. It uses the same SH-AWD system with three electric motors as its racier stablemate – and puts a naturally aspirated 3.0-liter V6 up front – but seats up to seven people. It goes on sale in early April, and Acura has announced a starting MSRP of $52,935. The MDX Sport Hybrid starts at $7,910 higher than the base, front-wheel-drive MDX, but only $1,500 more than the comparably equipped, non-hybrid MDX SH-AWD. It offers 31 more ponies, for a total of 321 peak horsepower and of 289 pound-feet of torque. It's less expensive than the other Acura to use the Sport Hybrid system, the RLX sedan, which starts at $59,950. (That car incurs a price premium of $5,500 over its P-AWS-equipped FWD base model; there's no non-hybrid AWD RLX.) The MDX Sport Hybrid gets an EPA-rated 26 mpg city, 27 highway, and 27 combined. Compared to the conventional MDX SH-AWD's 18/26/21 mpg rating, its biggest fuel economy gains are to be found in city driving. The Sport Hybrid's figures are even slightly better than the 25/26/26 mpg Acura expected when the car debuted in New York last year. The MDX Sport Hybrid should be fairly entertaining to drive, too, at least for a utility vehicle. It's Acura's most powerful SUV to date, and it offers four driving modes: Comfort, Normal, Sport, and Sport+. A seven-speed dual-clutch transmission handles the gear changes, but the driver can take control via a pair of paddles on the back of the steering wheel. The SH-AWD system's torque vectoring feature promises to help make the MDX proficient in the twisty bits, too. Related Video:

Honda recalling 204k CR-V, Odyssey, Acura RDX models over rollaway risk

Honda has announced a recall over a possible rollaway risk that affects 204,169 crossover and minivan models. The specific vehicles in question are the 2012-13 Honda CR-V and Odyssey, as well as the 2013 Acura RDX.
According to the National Highway Traffic Safety Administration, "the brake-shift interlock blocking mechanism may become slow and allow the gear selector to be moved from the Park position without pressing the brake pedal." In other words, these vehicles could unintentionally roll away.
NHTSA states that this scenario may only happen during sub-freezing temperatures, but notes that this means the vehicles fail to conform with Federal Motor Vehicle Safety Standard 114: Theft Protection and Rollaway Prevention. Honda will notify owners of the problem, and dealerships will install an updated interlocking mechanism free of charge.