2012 Acura Tsx Base Sedan 4-door 2.4l on 2040-cars

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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Junkyard Gem: 1997 Acura SLX

By the second half of the 1990s, the tremendous sales success of the Ford Explorer (introduced as a 1991 model) and Jeep Grand Cherokee (introduced as a 1993 model) had made it clear clear that the future of the American road would be trucks. Any automotive manufacturer not selling a full line of SUV-ish machinery here would be irrelevant soon after the dawn of the new century, and the car-and-bike-centric American Honda Motor Company was therefore in big trouble. The Civic could be used as the basis for a small crossover SUV (which debuted here as the 1997 Honda CR-V), but Honda needed to buy time to design and produce the platform that would underpin the 2001 Acura MDX and 2003 Honda Pilot. That time was purchased via a deal to sell rebadged Isuzu trucks as Hondas and Acuras. Today's Junkyard Gem is one of those Honda-ized Isuzus, found in a Colorado boneyard. Honda began selling the Isuzu Rodeo as the Passport (recycling the name they'd used on the U.S.-market Super Cub motorcycle) for the 1994 model year, and Acura dealers started moving SLX-badged Isuzu Troopers in the 1997 model year. Just to make things interesting in the Isuzu-Honda world, North American Isuzu dealers sold Honda Odysseys with Isuzu Oasis badges at the same time. Isuzu had gone all-truck for the American market after the last Styluses (and closely related Geo Storms) were sold here as 1993 models. Sadly, Isuzu's final (non-commercial) new vehicles sold here were rebadged Chevy Trailblazers and Colorados, more than 30 years after Chevrolet began selling Isuzu Faster pickups here with LUV badges. Honda never did build any body-on-frame trucks, but that proved unnecessary in order to make some money during the CUV/SUV era. The SLX never sold particularly well, but it gave Acura dealers a luxury truck to park next to the Integras, TLs, RLs, CLs and NSXs in their showrooms. After 1999, the SLX was gone, leaving just the 2000 model year as a blank spot for Acura-badged SUVs. This truck held together like a real Honda product, getting fairly close to the 300,000-mile mark (I've found junkyard Accords with better than a half-million miles on their odometers, plus one apiece Civic and CR-V that got past 400,000 miles during their lives). The original owner's manuals were still in the glovebox when I found this truck. At the end, it appears that it was towed away for being parked illegally. Maybe the engine or transmission failed and its final owner just walked away.

Honda trademarks 'CDX' nameplate

Less than two weeks ago, we discussed the possibility of an Acura-badged version of the sure-to-be popular Honda HR-V. Now, Acura has gone ahead and registered a new trademark that fits in perfectly with its two other crossovers, the RDX and MDX. Our friends at Auto Guide report the company has reserved the name "CDX" with the US Patent and Trademark Office, with the trademark covering "automobiles and their structural parts." While it's true that these kinds of trademarks are filed regularly, the timing in this case is indicative of something more than simply covering bases. After all, it seems very, very unlikely that we'd have comments from Acura on a premium version of the HR-V on February 5 and a trademark filing for a name that fits the brand's CUV nomenclature less than two weeks later, only for it to not go ahead and build an actual vehicle. Adding to that logic is the simple fact that the compact CUV market, both on the premium and mainstream level, is arguably the hottest in the auto industry right now, and it seems like a virtual guarantee that we'll see an HR-V wearing the Acura CDX name in the not-so-distant future. Should that come to pass, look for the CDX to challenge the near-premium Buick Encore, as well as a potential compact CUV from Infiniti. Featured Gallery 2016 Honda HR-V View 25 Photos News Source: Auto GuideImage Credit: Honda Government/Legal Acura Honda Crossover Economy Cars Luxury trademark honda hr-v