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2014 Acura RLX

Earlier in the year, I reviewed a powder-blue Volkswagen Beetle Convertible, and I witnessed a group of high-school-aged girls ogling the car as it sat in my driveway. In my head, I found it to be a funny-yet-fitting scene that I didn't think of again until a 2014 Acura RLX showed up in my driveway. This time around, an elderly neighborhood couple stopped to give the big Acura sedan a closer look. The RLX is trying to shed past stereotypes of its predecessor, the Acura RL, just like the Beetle. Hoping to avoid becoming the de facto "grandpa car," Acura has completely reworked - and renamed - its flagship sedan.
As the bookend to the new entry-level ILX, the addition of the 2014 RLX might give Acura its strongest sedan lineup ever as the automaker looks to break the cycle of being a middle-of-the-road luxury brand. Stepping up to the big-boy table isn't going to be easy, though, as the competition keeps getting tougher. Forget cars like the Mercedes E-Class and BMW 5 Series, the Acura RLX is going to have its hands full with the likes of the Cadillac XTS, Lexus GS and Hyundai Genesis, not to mention a strong consortium of lower-priced, mid-luxury sedans like the Hyundai Azera, Toyota Avalon and Chevy Impala. The one thing all of these cars have in common is a reputation for being an old man cruiser.
I spent a week with the new RLX to see if it could shake the stigma of its outdated predecessor or if it would just leave me searching for the nearest early bird specials.

Honda S2000, Acura RSX recalled over brake boosters

Honda has announced a recall that affects two of our favorite, dearly departed cars from the brand's portfolio: the S2000 roadster and Acura RSX coupe. A total of 5,239 S2000 models from the 2006 and 2007 model years are affected by this problem, as are 13,113 2006 Acura RSX models.
"A production error may have allowed brake booster components to be produced outside of the original specifications, potentially causing decreased brake assistance over time, which could increase the risk of a crash," American Honda said in a press release. Thus, dealerships will inspect and, if necessary, replace the brake booster setups in these vehicles, free of charge.
No crashes or injuries have been reported in relation to this brake problem. Honda says the problem was discovered during warranty claim analysis.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.