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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Daily Driver: 2015 Acura TLX

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers who drive them every day. Today's Daily Driver features the 2015 Acura TLX, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. Show full video transcript text Hey all, this is Seyth with Autoblog and I'm here in the 2015 Acura TLX. Right off the bat I can tell that the TLX doesn't feel anything like as sporting a sedan as the TL it replaced, at least not in the versions that I last drove, which admittedly were TL's with V6 power and the SH all wheel drive. This TLX has got a 2.4-liter, four-cylinder engine, it's making 206 horsepower, and 182 pound-feet of torque, and it is connected up to a eight-speed, dual-clutch transmission. As you can tell by the power output this isn't an impressively fast car. It weighs about 3,500 pounds so it's lugging around some weight. At the same time the eight-speed transmission is really responsive especially as you go through the selectable gear programs, you can make the throttle response pretty good. It is a throttle by wire as well and I haven't noticed any weirdness there, it feels very linear, and like I said, when I turned the system into the sport plus mode the gas pedal becomes really responsive. The exhaust note is muted, you really have to get up over 5,000 rpm before you start feeling like the engine is really pushing you. One of the things that struck me first about this Acura when I got in it was how quiet it was at speed. I feel like in the luxury segment, Acuras have historically done a little bit better for being sportier versions of cars in their segment and not necessarily more refined, but that seems to have been changing a lot on the last few generations of Acura. What it lacks in athletic ability it makes up for in composure. I'm on a pretty good right now, there are plenty of bad ones around where I live so this suspension soaks up a lot of the impacts and it dampens the sound of them as well too. Acura is clearly going after a much more mainstream customer these days and I think a car like this could be very attractive, more attractive than ever for a shopper of something like a Lexus ES. One feature I did play around with was Acura's active lane keep assist which works actually by moving the steering wheel to a degree to keep you centered in your lane if your hands are off the wheel.

BMW reclaims US luxury sales crown from Mercedes

The numbers, they are in: BMW has reclaimed the luxury-sales crown from Mercedes by a margin of 9,347 cars. Mercedes donned the king's headgear in 2013 after a strong final quarter of 2013 when the new CLA and S-Class poured out of dealerships. This year, led by the 3 Series/4 Series and X5, BMW sold 339,738 units – a 9.8-percent increase year-on-year. Mercedes, led by the C-Class and M-Class, saw its sales go up by 5.7 percent to 330,391 units. We'll have to wait a bit to see if there's another registrations-vs-sales challenge as in 2012, when BMW was anointed US luxury ruler. Behind them, a dark horse named Lexus nudged closer to the leading Teutons, selling 311,389 cars. The Japanese luxury automaker also had the biggest gain among the top three, its sales rising by 13.7 percent compared to 2013. Audi had the biggest sales of anyone among the top five, though, with a 15.2-percent gain to 182,011, which moved it a spot ahead of Cadillac; the Wreath-and-Crest brand dropped 6.5 percent to 170,750. Acura (167,843), Infiniti (117,300), and Lincoln (94,474) took the final positions. Speaking of Lincoln, sales at the once-mighty luxury marque stand as the mightiest jump of any on this list, up 15.6 percent. That's the power of Matthew McConaughey... and better cars and a new crossover, sure. So now that we're back to Round One of 2015, in case no one else has said it yet: "Ok, fight!"