2011 Acura Tsx Sport Wagon Tech Pkg on 2040-cars

Auto blog

Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Acura NSX hybrid wins Time Attack 2 division at Pikes Peak

Acura sent three NSX supercars up the PIkes Peak Hill Climb and one of them - the TA2 that was a standard NSX with some additional safety equipment - beat out its competition in the Time Attack 2 class by over 11 seconds with a time of 10:28.820. Nick Robinson was the driver. This was not his first time atop the podium, as he won the PP250 motorcycle class last year. The EV concept NSX came in second in the Electric Modified class with a time of 9:06.015. That's good enough for third place overall. Acura says that the TA1 NSX - which had a lighter chassis and a modified racing exhaust – "also campaigned." Both the TA1 and TA2 NSX vehicles used the car's standard three-motor hybrid powertrain. Related Video: 2017 Acura NSX Supercar Claims Class Victory in North American Racing Debut at Pikes Peak International Hill Climb Jun 26, 2016 - PIKES PEAK, Colo. Acura NSX wins its North American racing debut by more than 11 seconds American-built NSX wins Time Attack 2 class at 100th running of the Broadmoor Pikes Peak International Hill Climb NSX-inspired Acura 4-Motor EV Concept finishes second in the Electric Modified Class The recently-launched 2017 Acura NSX claimed victory today in its North American racing competition debut, climbing the 14,115-foot pinnacle of Pikes Peak and clinching first place in the Time Attack 2 class at the 2016 Broadmoor Pikes Peak International Hill Climb, the 100th anniversary of the running of America's second oldest race. The production-based Acura NSX is powered by Acura's revolutionary three-motor Sport Hybrid Super-Handling All-Wheel Drive™ powertrain (Sport Hybrid SH-AWD®), the first electrified torque vectoring powertrain in the world of exotic sports cars. With added required safety equipment for competition, the NSX negotiated the 12.42-mile course in a time of 10:28.820 to win the Time Attack 2 class of the Broadmoor Pikes Peak International Hill Climb. Nick Robinson, North American R&D team member and engineer in charge of the next-generation supercar's dynamic performance, drove the production-based Acura NSX to victory. Nick is also the reigning PP250 winner from the 2015 Pikes Peak International Hill Climb. "I'm incredibly happy to have won the Production Class with the new NSX!" Robinson reported.

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.