2011 Acura Tsx Base Sedan 4-door 2.4l 43000 Miles on 2040-cars

Auto blog

Acura built just 91 examples of the ILX last month, here's why

The short life of the Acura ILX has been vexed by one glaringly odd standard equipment choice, mediocre reviews, getting outsold by its competition as it posted slower-than-projected sales and a pledge by Honda to upgrade its supposedly upgraded offering. Therefore, when Automotive News reports that just 91 of the Civic-based Acura sedans were manufactured last month - after a string of production months in double-digits - it would be easy to press the button for the alarm bells.
But that would be hasty, because it is actually the 2013 Honda Civic that is crimping the production pipeline of the ILX. The vastly higher sales numbers of the Honda meant that all three North American plants that produce it needed to crank up output to satisfy dealer inventory needs, including the Greenburg, Indiana plant that makes both the Civic and the ILX. As the classic guns-vs-butter Economy 101 lesson taught us - in which making more of one necessarily means making less of the other - well, the Civic is the gun.
Honda prepared for this eventuality by cranking out the Acuras while it got ready for Civic production. The ILX has held steady at about 500 units shy of company projections every month, and the current inventory represents about 90 days worth of sales. That makes Greenburg's ostensibly low numbers in line with the realities of the ILX, and the situation probably won't change much as Acura gets ready for the improved 2014 ILX.

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Honda airbags are being stolen

The latest hot target for car thieves might just be the airbag mounted inside your steering wheel. And late-model Honda and Acura vehicles are a particularly hot target right now, for reasons not well understood. USA Today reports that criminals across the country are stealing airbags out of relatively new Honda models for apparent resale online or to black market repair shops. It's a trend that has caught the attention of law enforcement agencies in cities like Miami, New York City and Washington D.C. The National Insurance Crime Bureau (NICB) estimates that around 50,000 airbags are stolen each year. In Miami-Dade County, thieves stole 875 airbags in 2017, up from just 13 in 2013, according to police records obtained by USA Today. In the Virginia suburbs outside Washington D.C., thieves recently smashed the windows of 10 Hondas at an apartment complex to steal the airbags. Second Lt. Jonathan Bryant told the local Fox affiliate that stolen Honda airbags often end up in chop shops and can command between $300 and $500 each. A quick search of eBay listings for Honda steering wheel airbags turns up results being sold for as high as $700, though most are listing for hundreds less than that. New replacement versions purchased from dealerships approach $1,000. Many dishonest repair shops install the stolen airbags as new and charge the owner or their insurer full price for the replacement, a version of insurance fraud. Last year, police in Coral Springs, Fla. published an alert on the neighborhood social networking site Nextdoor urging residents who own a Honda or Acura to park in a garage or well-lit area, "or if you have another vehicle, pull it as close to your driver's side door as possible," they wrote. "We have seen an increase in airbag thefts, primarily in Acura and Honda models," the posting added. "The suspect(s) often disarm the alarm by cutting the battery, punch the driver side door lock or smash the window. It is believed these criminals take approx. 5-10 minutes to steal the airbag." One theory for the apparent rise in airbag thefts is that a spate of airbag recalls in recent years — including the ongoing recall of nearly 50 million potentially explosive Takata airbag inflators that left suppliers scrambling to make new parts — may have boosted demand for replacements. Most of the vehicles involved are late-model Honda Civics and Accords, but it's not clear exactly why Honda is being targeted.