2010 Acura Tsx Sedan 4d on 2040-cars

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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda is spending $124 million on a new wind tunnel facility in Ohio

Ford isn't the only company building a multi-million dollar wind tunnel this year. Honda is also getting in on the action. Its new facility will cost less than Ford's at $124 million, and construction begins this summer. It will be built at the Transportation Research Center in Ohio, which is where Honda's NSX proving grounds are located. Honda will install a five-belt rolling road in the tunnel for testing of more pedestrian vehicles, and a wide, high-speed, single belt version for testing of sports cars and race cars. However, it seems the Honda facility will only be capable of testing wind speeds of up to 192 mph, whereas Ford claims a top speed of 200 mph. Cameras and microphones will also be set up inside the testing area at the Honda tunnel to help find wind noise trouble spots. Honda won't necessarily be the only company using the new wind tunnel either. The facility will be available for other groups and companies to use. There are even secure bays those groups can use for their work. Related Video:

2016 Acura ILX First Drive [w/video]

Luxury carmakers love getting 'em when they're young. Sure, it takes older, well-heeled buyers to move high-margin flagships like S-Classes, 7 Series, and LSes, but to borrow from the late, great Ms. Houston, the children are the future – specifically, the ones buying entry-level sleds like the Audi A3 and Mercedes-Benz CLA. Since youthful buyers tend to cultivate lifelong patterns of loyalty (and thus, spending), Acura has invested effort in shoving its entry-level ILX into more upmarket territory. "The ILX was originally conceived during the recession," one Acura executive admitted during the launch of the facelifted 2016 model, conceding that the original compact sedan's priorities were biased towards economy, not plushness. Because Acura originally didn't see the $30,000-ish competitors from Audi and Mercedes coming, they didn't think twice about equipping the base, prior-gen ILX with rather uninspired styling and a meager 150-horsepower engine, the combination of which made it more of a glorified Honda Civic than a contender for European power players. What's an aspiring Japanese automaker to do in 2015's golden age of affordable luxury? If you're Acura, you scramble to release a mid-cycle upgrade to elevate the ILX's status. Upmarket Moves: Fresher Skin And A Friskier Soul With its ho-hum sheet metal, the outgoing ILX simply couldn't stand up to its more crisply styled competitors. The 2016 model comes to the rescue by adding Acura's signature "Jewel Eye" row of LED headlights, which joins a reworked grille and fascia to form a more aggressive front end that's been moved lower and wider. A redesigned rear deck incorporates new LED taillamps, while the ILX's proportions now boast a more hunkered-down stance. The look is sexier (especially thanks to those glimmering headlights), though the stodgy, Buick-like character line and rear haunches remain. Inside, a new multimedia and navigation system brings a level of modernity to the cabin, with an eight-inch upper display and seven-inch lower touchscreen gracing Premium and Tech Plus models. A multi-view rear camera is standard on all ILXs, and the Premium gets a seven-speaker sound system while the Tech Plus receives a 10-speaker ELS premium audio setup. Acura's new Navi link feature enables iPhones to display navigation functionality on the car's screen using a $99 cable kit and a $60 app, offering an affordable way to know where you're going. The kit was not available on the models we drove.