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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

Acura preps ILX for endurance racing challenge

Acura has used the occasion of this year's SEMA show to unveil a 2013 ILX that is remarkably different from the road-going car that we are familiar with. A far distance from the rather mildly performing street car, this ILX Endurance Racer is actually prepped to race at the grueling 25 Hours of Thunderhill in Willows, California.
The ILX racers (Team Honda Research has prepped two of them for the race) have actually each been constructed using two donor ILX sedans: one body-in-white chassis and one full production-spec car that donates powertrain, interior and electronic components. Overall, increasing the performance of the car was done mostly through extensive weight reduction rather than bumps in power. No figures have been given for the output of the ILX's K24Z7 engine, though we are told that a custom intake and exhaust have been fitted, as well as a racing flywheel.
A prominent LED lighting system dominates the front fascia of the ILX, along with a huge front splitter, while a massive wing speaks to the intentions of the car.

Rare 1999 Acura NSX Zanardi Edition sells for $135,000

Somebody just bought a 1999 Acura NSX Zanardi Edition for $135,000 on Bring a Trailer. And to that we say, we’re jealous. The Zanardi Edition is one of the more sought-after NSX models out there. Acura only ever sold 51 of them (named after racer Alex Zanardi), and they were sold during a time that nearly every NSX sold here was an NSX-T with the T-top. The hardtop Zanardi Edition features a number of performance improvements over a typical 1999 NSX. Acura took a sizable chunk of weight out of the car. Versus a hardtop coupe, itÂ’s about 54 pounds lighter. Compared to the more popular NSX-T, itÂ’s 149 pounds lighter. This was done in a few ways, but the single biggest weight reduction was due to the power steering delete, making it more like the older NSXs that never had power steering. Lightweight BBS wheels, a lighter battery, single-pane rear glass and a lighter rear spoiler also helped to reduce weight. It received a “racetrack-tuned suspension” that was considerably stiffer than the regular NSX. The shocks, springs and bushings were all revised, and Acura lowered the ride height (0.6 inch in front, 0.3 inch in rear). A stiffer and larger rear stabilizer bar was fitted, too. The Zanardi Edition is rather distinctive looking because of its New Formula Red paint and dark BBS wheels. Acura added red stitching to the all black interior, and owners also got to use a sweet titanium shift knob. And of course, thereÂ’s a special edition plaque on the interior to officially declare it a Zanardi.  Acura did nothing to the engine or transmission. Therefore, it retains the 3.2-liter V6 (290 horsepower and 224 pound-feet of torque) and six-speed manual. We donÂ’t get to see many Zanardi Editions go up for sale, but when they do, they get the big bucks. At 57,000 miles, this one is still on the low side, hence the $135,000 final bid. A regular (albeit newer) 2004 NSX-T with 1,900 miles just sold for $133,000 earlier today. So yeah Â… NSX values donÂ’t seem to be going anywhere but up these days. Related video: