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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Acura preps ILX for endurance racing challenge

Acura has used the occasion of this year's SEMA show to unveil a 2013 ILX that is remarkably different from the road-going car that we are familiar with. A far distance from the rather mildly performing street car, this ILX Endurance Racer is actually prepped to race at the grueling 25 Hours of Thunderhill in Willows, California.
The ILX racers (Team Honda Research has prepped two of them for the race) have actually each been constructed using two donor ILX sedans: one body-in-white chassis and one full production-spec car that donates powertrain, interior and electronic components. Overall, increasing the performance of the car was done mostly through extensive weight reduction rather than bumps in power. No figures have been given for the output of the ILX's K24Z7 engine, though we are told that a custom intake and exhaust have been fitted, as well as a racing flywheel.
A prominent LED lighting system dominates the front fascia of the ILX, along with a huge front splitter, while a massive wing speaks to the intentions of the car.

2017 Acura NSX First Drive [w/video]

The 2017 Acura NSX is heavy. It outweighs the original 1990 car by more than 800 pounds and is over 300 heavier than a Chevrolet Corvette Z06. The NSX is insanely complicated, with an assist motor between the twin-turbo V6 and the nine-speed dual-clutch transmission, plus two torque-vectoring electric motors at the front axle. And the NSX is expensive. It will probably cost $170,000 when it goes on sale in Spring 2016. Commence trolling. If you hadn't guessed, the new NSX isn't much like the first generation built from 1990 to 2005. But the two cars share a common philosophy. Both are Acura's interpretation of what a modern, everyday supercar should be. Based on the new car, things have changed a lot in the last 25 years. For project leader Ted Klaus, the original NSX was one reason he started working at Honda. At the 1990 Detroit Auto Show, "I sat watching that car for a while. A really long while. Even just looking at that car I could see the deep, advanced, functional beauty." The most difficult thing with the new NSX, says Klaus, is to explain how a heavier and more complicated car can outperform other cars in a way that feels like traditional lightweighting. View 33 Photos This is not the way the NSX was supposed to be at first. The original plan was a transverse-mounted, naturally aspirated engine just like the first car. The NSX has a giant bag of neat tricks, but to understand them takes a lengthy explanation that starts with the Sport Hybrid SH-AWD powertrain. Behind the cockpit is a 75-degree, twin-turbocharged, 3.5-liter V6, made specifically for the NSX. On its own it puts out 500 horsepower and 406 pound-feet of torque. The rest of Honda's lineup uses a 60-degree layout, but the wider angle here lowers the center of gravity. Behind the engine is the rear assist motor, with 47 hp and 100 lb-ft. Hanging off the rear of that is the nine-speed dual-clutch, developed in-house. In between the front wheels is the Twin Motor Unit (TMU), a pair of 36-hp, 54-lb-ft electric motors that add or subtract forces to their respective sides. The Power Drive unit manages the electronics, and sits in the center spine of the car like a traditional prop shaft. A lithium-ion battery pack is behind the pair of seats, on the cold side of the firewall. Total system output is 573 hp and 476 lb-ft. This is not the way the NSX was supposed to be at first. The original plan was a transverse-mounted, naturally aspirated engine just like the first car.