2006 Acura Tsx Base Sedan 4-door 2.4l on 2040-cars

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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2020 Acura TLX PMC Edition will be hand-built alongside the NSX

At next week's 2019 New York International Auto Show, Acura will reveal a pair of new models, the 2020 TLX PMC Edition and MDX PMC Edition Prototype. The duo will be limited-run models that get final assembly at Honda's Performance Manufacturing Center (PMC) in Marysville, Ohio, along the same production line as the Acura NSX. The TLX PMC Edition goes on sale this summer with a starting price of around $50,000. Production will be limited to just 360 models hand-assembled over a six-month period. The production version of the MDX PMC Edition will be built sometime after the TLX PMC run is complete. Think of the TLX PMC as an A-Spec performance model with features available with the Advance Package like a surround-view camera, heated rear seats, a heated steering wheel and power folding mirrors. Currently, the two packages are mutually exclusive. There are no performance upgrades beyond what the A-Spec already offers. Power from the 290-horsepower 3.5-liter V6 is sent to all-four wheels through a nine-speed automatic. The TLX PMC uses Acura's Super-Handling All-Wheel Drive (SH-AWD) to manage the power at each wheel. It also gets the A-Spec's stiffer dampers and quicker steering ratio. 2020 Acura TLX PMC Edition View 11 Photos The exterior design, too, is based on the TLX A-Spec, with a restyled front bumper, dark chrome trim, larger exhaust tips and a black spoiler. Likewise, the interior is based on the A-Spec trim, with heated and ventilated front sport seats, leather and Alcantara seating, a black leather steering wheel, a black headliner, a red instrument cluster and red accent lighting. Black 19-inch 10-spoke wheels and Valencia Red Pearl paint are exclusive to the TLX PMC. The paint uses mica, metal flake and super-high transparency nano pigments to give it a richer color and was previously only available on the NSX. The roof panel, door handles, grille and lower bumper are also gloss black. What makes the TLX PMC Edition (as well as the future MDX PMC) truly special is the hand assembly. Basically, the body-in-white (a basic unfinished unibody) will move from the main assembly plant in Marysville to the nearby Performance Manufacturing Center. There, workers will install the drivetrain, suspension, wiring harnesses and electronics. The car then goes to the paint booth before the interior is installed.

Best luxury SUVs of 2022 and 2023

Once upon a time, the idea of a luxury SUV meant a Range Rover, and even that was pretty agricultural by modern standards. Then Jeep Grand Cherokees and Ford Explorers started offering fancy, range-topping versions followed soon by Lexus, BMW and Mercedes dipping their toes in the water. And then the floodgates opened. Today, there is a staggering number of luxury SUVs available in every shape, size and price point. There are electric luxury SUVs like the Tesla Model X and Jaguar I-Pace, as well as gas-swilling, high-performance SUVs like the BMW X5 M and Cadillac Escalade V. Sports car makers Porsche, Aston Martin and Lamborghini have even dived in.  But of this great many, which are the best luxury SUVs? We sat down, scoured our reviews, took some votes, had some discussions and came up with the luxury SUVs we view as the best. They are listed alphabetically within the six segments listed below.  Best Subcompact Luxury SUV   |   Best Compact Luxury SUV   |   Best Midsize Luxury SUV (Two-Row) Best Midsize Luxury SUV (Three-Row)   |   Best Flagship Luxury SUV (Two-Row)   |   Best Flagship Luxury SUV (Three-Row)  Best subcompact luxury SUVs Mercedes-Benz GLB-Class Why it stands out: Outstanding space and versatility; legit luxury interior; amusing GLB 35 versionCould be better: Overwhelming and confusing tech interface Most subcompact luxury SUVs are a dubious value, with cramped interiors of marginal quality and unrefined driving dynamics. You'd be much better off paying less money for a loaded, non-luxury compact SUV. The Mercedes GLB is different, though. Its boxy design provides space few other subcompact SUV can match (luxury or otherwise), while its cabin design and feature content are in keeping with pricier Mercedes models. The quality's not exactly up to GLC standards, nor is driving refinement, but the difference is appropriate for how much you're saving and still perfectly acceptable. There's nothing dubious about buying a GLB.     Volvo XC40 Why it stands out: More features for the money; spacious and versatile interior; distinctive design; electric versionCould be better: Fuel-efficient base engine only available with FWD Most subcompact luxury models feel a bit like cheap knockoffs of their bigger, pricier brand mates. The XC40, by contrast, is a break from the Volvo norm in a good way.