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Acura Precision EV Concept reveal predicts the future at Monterey Car Week

Monterey Car Week is getting into full swing, and Acura showed up with its new Precision EV Concept. Acura makes it fairly clear that this concept isn’t a preview for any particular future electric SUV, but instead is showing it as an example of what the companyÂ’s design themes will be for all upcoming EVs. The exterior is striking from the first glance as it wears a new-for-Acura Double Apex Blue shade of paint with a matte finish. AcuraÂ’s designers say the car's shape was inspired by luxury Italian power boats. As is the case with many new EVs and EV concepts, the exterior lighting is as integral to the design as anything. The Pentagon grille weÂ’re accustomed to seeing on Acuras is replaced with a light-up fascia that mimics the look and shape of AcuraÂ’s regular passthrough grille. YouÂ’ll also notice the patchy lighting in the corners of the front and rear bumpers, and Acura is calling this “Particle Glitch” lighting that is meant to look like the spokes on the 23-inch wheels. Both the headlight and taillight designs look like an evolution of AcuraÂ’s “chicane” light signature seen on current production cars. While Acura says this SUV isnÂ’t a concept for a specific car, it sure looks like it could serve as a preview to the brandÂ’s first electric SUV based off the Honda Prologue. Acura has previously said that its version of the Prologue would come in 2024, and it mentions that the design language you see here would first be witnessed in that SUV. Things look and feel a little less real when you step inside the Precision EV Concept. Acura says it was inspired by a Formula 1 cockpit and features lots of recycled/sustainable materials. You sit low down. And a yoke steering device replaces a traditional steering wheel — we genuinely hope this stays in the concept and never makes it to production. Two drive modes, a manual driving mode and an autonomous driving mode, change up the cabin. The “Instinctive” drive mode leaves the yoke in place, allowing you to drive and control the car. It brings up racing style instrumentation and makes all the in-cabin lighting red. Meanwhile, “Spiritual Lounge” mode transforms the Precision EV Concept into an autonomous vehicle, retracting the steering yoke and projecting underwater animations on the various screens. Speaking of those screens, Acura calls this a preview of a new infotainment system. ItÂ’s a super-wide, curved screen, and itÂ’s a touchscreen.

Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

Acura releases yet another NSX track teaser vid

On Sunday, August 4th (yep, that's tomorrow), a prototype version of the all-new Acura NSX will make its public track debut ahead of the Honda 200 IndyCar race. Acura has already given us a short video snippet to enjoy, but now it's added one more to get our hearts racing just a little more.
Before you watch it, make sure your speakers or headphones are turned up, because what the low-resolution video lacks in visual quality, it more than makes up for with its audio of the NSX's exhaust screaming as the car tackles Mid-Ohio. And at the end of the video, the caption reads "watch the NSX racing prototype take a lap."
Acura isn't joking either. From what we hear, the car is expected to take one lap before the race and then disappear for the weekend. Scroll down to see and hear the NSX in action.