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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Honda is spending $124 million on a new wind tunnel facility in Ohio

Ford isn't the only company building a multi-million dollar wind tunnel this year. Honda is also getting in on the action. Its new facility will cost less than Ford's at $124 million, and construction begins this summer. It will be built at the Transportation Research Center in Ohio, which is where Honda's NSX proving grounds are located. Honda will install a five-belt rolling road in the tunnel for testing of more pedestrian vehicles, and a wide, high-speed, single belt version for testing of sports cars and race cars. However, it seems the Honda facility will only be capable of testing wind speeds of up to 192 mph, whereas Ford claims a top speed of 200 mph. Cameras and microphones will also be set up inside the testing area at the Honda tunnel to help find wind noise trouble spots. Honda won't necessarily be the only company using the new wind tunnel either. The facility will be available for other groups and companies to use. There are even secure bays those groups can use for their work. Related Video:

Acura 2019 RDX Prototype | New era for a popular crossover

Acura took the wraps off its sleek new RDX Prototype today at the Detroit Auto Show, displaying a completely redesigned, re-engineered crossover that heralds a new era for design and technology for the automaker. Acura says it's a pretty close representation of the production version due out midyear as a 2019 model, save for the highly stylized side mirrors and wheels. The Prototype serves as the third generation of the RDX, and Acura says it's the first full embodiment of the new exterior and interior design language first introduced on the Precision Concept, shown in Detroit in 2016, and the Precision Cockpit, a concept interior it unveiled in Los Angeles in 2016. So in addition to the Precision's diamond pentagon grille, which has already made it to the TLX, the crossover adopts the Precision sedan's low, wide stance and sculpted body panels. Compared to the outgoing RDX, the new version adds 1.2 inches of width and 2.5 inches to the wheelbase, with a shortened front overhang and wheels pushed to the corners. Headlamps and exterior lights are all LED. The RDX Prototype debuts the all-new Acura True Touchpad interface, which combines a touchscreen and remote interface in one Android-based operating system. There's a 10.2-inch full-HD display atop the center console that's operated via a remote tracking pad mapped to the center display, plus an interactive heads-up display. (Here's a good video explainer for how it works.) It also has a new and improved natural-language voice-recognition system. View 12 Photos Inside, there's more space, rear legroom and cargo space. A floating center console is inspired by the Precision Cockpit, plus high-grade materials including nappa leather, brushed aluminum and Olive Ash wood. It'll also be the first Acura SUV offered with the brand's sporty A-Spec trim, which will eventually be part of all core Acura models developed moving forward. And all RDX models will come equipped with a new ultra-wide panoramic sliding moonroof, the largest in its class. Acura is building the new RDX on an Acura-only platform that gives it a lighter and stiffened body, new chassis and all-new powertrain that it says will be its quickest and best-handling RDX to date.