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Honda celebrates 30th anniversary of the NSX with a look back at how it began

In 1989, the baseball-loving Japanese dipped their bats in pine tar and came to the U.S. to take gigundous swings. That single year launched five legends: Lexus LS400, Infiniti Q45, Nissan 300ZX Twin Turbo, Mazda MX-5 Miata, and Acura NS-X concept. The Chicago Auto Show (!) hosted the global debuts of the Mazda and the Acura. While Mazda celebrates the bygones with the 30th Anniversary Miata, Acura's reminiscing with a look at how the NSX — a car Motor Trend described in 1990 as, "[The] best sports car the world has ever produced. Any time. Any place. Any price ..." — came to be. The development yearbook opened in 1984, a year after Honda returned to Formula One as an engine supplier for the Spirit team, and for the second Williams chassis in the last race of the season. For the first time in the automaker's history, Honda wanted to build a production car with the engine behind the cabin, one that would demonstrate Honda's engineering prowess and "deeply rooted racing spirit." The sports car would also serve as a halo for the not-yet-launched Acura brand. The engineering team built the first test vehicle in February 1984 on the bones of a first-generation Honda Jazz. After four years of formal development, Honda parked the NS-X Concept in a conference room at Chicago's Drake Hotel in February 1989. This is where the media would meet the red wonder before the public show-stand debut. The F-16 Fighting Falcon-inspired coupe was built on the world's first all-aluminum monocoque, and its SOHC V6 ran with titanium connecting rods. Before the press conference, then-Honda president Tadashi Kume got in the NS-X, started the engine, and revved to the 8,000-rpm redline — a noise felt by everyone in the adjacent conference room attending a Ford press conference. Honda's PR man at the time yelled, "Mr. Kume, stop it! They're gonna hear this!" When Kume got out, he asked Honda engineers present why they didn't put their new VTEC technology in the NS-X. (What's Japanese for, "Why didn't the VTEC kick in, yo?!") They told him VTEC had been created for four-cylinder engines. Kume told them to work on a V6 application. More suggestions came from journos who drove the early prototypes at Honda's Tochigi R&D Center, who said the NS-X "could use more power." The development team had grabbed the SOHC V6 from the Acura Legend for the NS-X concept, and it put out 160 horsepower in the luxury sedan.

Acura NSX GT3 swings through New York en route to the track

Supercars are developed for the road, but sometimes the prospect of putting them on the track proves just too tempting to pass up. McLaren found out just that with the legendary F1, and now its racing partner Honda is doing the same with the new Acura NSX GT3 you see here. Unveiled here at the 2016 New York Auto Show, the NSX GT3 is based closely on the road-going version, but with several key differences. For starters, it ditches the trick hybrid all-wheel-drive system, not unlike the Type R we're expecting to follow. It keeps the 3.5-liter V6, but purely in twin-turbo guise (with no electrical boost in sight), driving the rear wheels through a six-speed sequential gearbox instead of the nine-speed dual-clutch transmission. The aluminum space frame carries over, but comes draped in extensively modified bodywork with more extreme aero to keep it cool and glued to the track. Since it's been designed to FIA GT3 regulations (and not the more advanced GTE), we shouldn't expect to see it competing at Le Mans against the new Ford GT (among others). But it will be in prime position to take on championships like the Pirelli World Challenge, Blancpain Endurance Series, and even the lower GT300 class of Japan's own Super GT series. Wherever it competes, though, it positively looks the business even sitting still, and we're looking forward to seeing it run. Acura Unveils NSX GT3 Racecar in New York Mar 23, 2016 - NEW YORK, NY - Twin turbocharged NSX supercar to campaign in North American competition starting 2017 - NSX slated to undergo homologation this fall as an FIA GT3 class racecar - Racecar body to be built by the Performance Manufacturing Center in Marysville, Ohio, the exclusive manufacturing home to the all-new Acura NSX supercar; engine to be produced in Anna, Ohio Acura took the wraps off a NSX GT3 racecar today at the 2016 New York International Auto Show, announcing its intention to campaign the twin-turbocharged NSX supercar in North America starting in 2017. The NSX is currently undergoing testing and slated for homologation as an FIA GT3 class racecar this fall. The unveiled Acura NSX GT3 racecar featured custom bodywork and aero components including a large deck wing spoiler, underbody diffuser and enlarged hood vents for efficient engine cooling.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.