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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

Acura NSX coming to Detroit, the wait is almost over [w/video]

Finally. After spending years rounding three bases in the development of the second coming of the Acura NSX, we can espy home base just beyond the turn of the year. Here is your first teaser image for the profoundly anticipated coupe that will show itself in production form at the 2015 Detroit Auto Show. (We've even brightened it up for you, but feel free to see it in high-res, original form, along with a few other teaser shots, here.) What we can see of it looks like the last camouflaged prototype we saw at the 'Ring, save for switching out the prorotype's traditional headlights for Acura's jeweled units. After years of foreplay, well... let's just say we're ready. The coupe, its zirconium e-coat and its twin-turbocharged Sport Hybrid power unit – aimed at Ferrari 458 Italia performance for Audi R8 money – will be uncovered on January 12, 2015 at 11:50 AM Eastern time, and you can watch it as it happens at www.youtube.com/acura. There's a teaser video, below, to whet your appetites. Next month's NSX debut kicks off what John Mendel, executive vice president of American Honda, calls "The Year of Honda." Speaking to members of the media at an event in Detroit Tuesday, Mendel said that following the NSX, Honda will debut a new version of the Pilot SUV in 2015, as well as a redesigned Ridgeline pickup. Mendel also confirmed that Honda will launch small-displacement, turbocharged engines for use in production vehicles. As for Acura, the company's luxury division will offer the new ILX this year, and Mendel hinted that the RDX and MDX crossovers will get a few updates to make them more competitive within their respective segments. It sounds like a busy year, for sure. And we're ready and waiting (we've been waiting...) for the NSX to kick it all off. Head below to read the official confirmation statement, and to see a teaser video. Acura NSX Production Model to Make World Debut at 2015 North American International Auto Show TORRANCE, Calif., December 17, 2014 – The production version of the highly anticipated Acura NSX supercar, successor to the legendary original NSX, will make its world debut at the 2015 North American International Auto Show on January 12, 2015. The model will reflect the production design and specifications of the mid-engine Acura supercar that is slated to launch in 2015.

IIHS says these are the safest cars of 2013

The Insurance Institute for Highway Safety (IIHS) has revealed its annual list of Top Safety Picks, an award that highlights automobiles it says offer "superior crash protection." A new and still more significant award, the Top Safety Pick+ honor, is given to those vehicles that earn good ratings for occupant protection in four out of five areas of measure. And while some 117 vehicles were given the TSP seal of approval for 2013, just 13 passed muster for TSP+.
To be fair, IIHS only evaluated 29 vehicles with its new testing procedures for TSP+ (we'd expect that the number of qualified cars will rise substantially for 2014). Luxury and Near Luxury midsize cars were the first groups evaluated, followed by midsizers in the Moderately Priced Cars category - unsurprisingly, it's only midsize cars that you'll find among the class this year.
Only two luxury sedans made the list of 13 for 2013: the Acura TL and Volvo S60. The other 11 cars on the list included entries from domestic, Japanese and German car makers: Dodge Avenger, Chrysler 200, Ford Fusion, Honda Accord (sedan and coupe), Kia Optima (but not its close kin, the Hyundai Sonata, strangely), Nissan Altima, Subaru Legacy and Outback, Suzuki Kizashi and the Volkswagen Passat all made the grade.