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Acura NSX Concept is pretty on the inside, too [w/video]

The Acura NSX is still a couple years away from production (isn't it always?), but Acura has taken the dark window tint off last year's concept and opened the doors to show us what the interior of the car looks like. From what we can tell on the show-floor display, Acura's hybrid supercar will not only have a sexy exterior design, it will look great from the inside as well, but Acura pointed out that this is just "one possible direction" the interior could go. We suppose that means we can look forward to many more NSX concepts - you won't hear any complaints from us.
Building on Acura's latest tagline of "the synergy between man and machine," the NSX promises to provide a "human connected space" offering a simplified layout presumably chocked full of technology. Looking inside the concept reveals a cabin wrapped in maroon leather with sport bucket seats that will certainly provide plenty of support. We're sure there will be more information about the car and its interior at upcoming auto shows, but until then, scroll down for Acura's press release.

Acura to unveil 2019 RDX production version in New York

Acura says it will unveil the all-new 2019 RDX crossover at the New York International Auto Show along with a new A-Spec sport variant. Acura unveiled the RDX Prototype in January in Detroit, saying it was a close representation of the production version, save for the more concept-y side mirrors and larger wheels. It released a teaser image Monday of the A-Spec front end featuring a special badge along the side fender. It's the first application of the sport appearance, which the company says "adds sport appearance detailing, inside and out," on an Acura SUV and is supposed to be part of all core Acura models in the future. View 12 Photos Due to go on sale midyear, the 2019 RDX was designed and developed in the U.S. for the first time. Its styling is courtesy of the brand's design studio in Los Angeles, while engineering was handled in Raymond, Ohio. It's set to be built at Acura's assembly plant in East Liberty, Ohio, while the 2.0-liter four-cylinder VTEC Turbo engine will be made in nearby Anna, Ohio. The third-generation of the crossover takes its cues from the Precision Concept and Precision Cockpit concept, both from 2016. It gets a new Acura-only platform that sheds weight and stiffens the body, and it adds more interior space, rear legroom and cargo space, a panoramic sliding moonroof. The reveal will be live-streamed starting at 12:15 p.m. ET March 28 on Acura's YouTube, Facebook and Twitter channels. Related Video: Image Credit: Acura New York Auto Show Acura Crossover Luxury acura rdx 2018 new york auto show

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.