2018 Acura Tlx on 2040-cars

Auto blog

2019 Acura NSX vs. 1991 Acura NSX | Respect your elders

A car that forces the competition to head back to the drawing board does not come around often, especially when that competition happens to be Ferrari. Honda achieved such a feat back in 1991 when the original NSX was set loose in the supercar world. Not only did the NSX smack its contemporaries down in terms of performance and technological prowess, it also forced the Italians to make supercars with some semblance of reliability and manners. Spend only a few moments in an original NSX, and its specialness is palpable. The lack of power steering is acutely noticeable at low speed as I roll over little cracks and dips in the road, while the sticky rubber chucks small rocks up into the wheel wells. A near 360-degree view is at my disposal with the bubble-like canopy, and the ground right in front of the nose is visible from my vantage point. This is what control feels like, and we haven't even gotten to the reverie-inducing VTEC noises getting piped right into our eardrums yet. There are no dials to change the throttle response, no buttons to make the steering artificially heavy, no shift paddles behind the wheel to tell a computer to swap cogs. To my right is a manual shifter that can legitimately be described as perfect. This is a 1991 Acura NSX, and it is glorious. For some of the reasons I've briefly described, and plenty more, this car has reached legend status amongst enthusiasts. In the early 2000s it was a sales disaster, outgunned by pretty much every other supercar in the space. Honda/Acura was only working with a 3.2-liter V6 making 290 horsepower when that car finally met its maker after the 2005 model year. As collectable modern classics, the relatively low power output doesn't seem to bother folks spending close to, and over, six digits on low-mileage examples of these cars. What changed? Well, the passage of time tends to be the biggest factor in these things. Also, there's a new NSX out there, reminding the world that the old one exists. And just like when Acura discontinued the original, the new one is mighty expensive, selling in extremely low numbers, and generally regarded as lesser than other options in its class. This time around it has to deal with standout cars like the 911 GT3, McLaren 570S and Audi R8 V10. But perhaps even worse than that, the new NSX must withstand comparisons to the original. Can you think of any other legendary Japanese car with a similar image problem today? Yeah, the Toyota Supra.

Acura heading to SEMA with... a '93 Legend?

Acura is gearing up for SEMA this year, and it'll be showing a 1993 Legend, the second-generation version of the sedan that had launched the brand in the first place. You read that right. The vehicle just happens to belong to one Christopher Bridges, better known to some as Ludacris and to others as Tej from the Fast and Furious movies. The Legend is the rapper-turned-actor's cherished possession, having appeared on the cover of his ninth studio album Ludaversal. It was involved in a collision recently, but is being painstakingly repaired, restored, and modified by Acura and will be on display at the Vegas tuner expo. Of course that's not all that Honda's premium division has in store for the show. It's also teaming up again with Galpin Auto Sports to customize a TLX and an ILX – the latter inspired by the aforementioned Ludacris project. Galpin may be better known for working on Fords, but did a custom TLX for last year's SEMA show as well. Joining the Legend and the Galpin customs will be a new NSX and an ILX fitted with several factory-backed accessories. Acura to Showcase Legendary Performance Heritage and Personalization at 2015 SEMA Show Oct 12, 2015 - TORRANCE, Calif. - Acura to unveil rapper, actor Ludacris' custom-restored 1993 Legend - Highly modified 2016 ILX by Galpin Auto Sports will also debut at SEMA during the Acura press conference on Nov. 3 Acura's 2015 SEMA showcase will be highlighted by a custom-restored 1993 Acura Legend sedan owned by actor and rap artist Ludacris. Stepping up its game from the 2014 SEMA Show – where the performance-oriented Galpin Auto Sports Acura TLX was unveiled – the luxury brand will also feature a wide variety of vehicles showcasing its performance heritage and its products' customization potential at the 2015 SEMA Show in Las Vegas. Following a collision that severely damaged Ludacris' cherished 1993 Legend, Team Acura set about to artfully restore and modify the vehicle under the guidance of Acura Design Studio in Los Angeles and under the watchful eye of Acura Global Creative Director, Dave Marek. Fans can follow the build progress leading up to SEMA on Acura (@Acura) and Ludacris' (@Ludacris) social media channels and by using the hashtag #LegendaryDuo. "Working with a real car guy and a passionate Acura owner like Ludacris has made the processes of bringing his Legend back to its original glory a fun and unique experience," said Marek.

Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.