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Acura Type S Concept looks even better in the Monterey sun

A few days ago, Acura showed its Type S Concept in an album of dramatically lit press photos. It is our extreme pleasure to report that the Acura Type S Concept on display at The Quail, with no shadows nor Photoshop to hide in, is even more pleasing to the eye than it was in those photographs. This is the sedan the brand said "sets the stage for re-introducing Type S performance variants to the Acura line-up after a decade hiatus, and will heavily influence the character of the upcoming, second-generation TLX Type S." Our hope is that the phrase "heavily influence the character of" is code for the word "be," and Acura's simply not ready to admit it yet. From the new rectangular "Jewel Eye" LED headlights to the front fascia that could double as an Orc weapon, the flanks with a pentathlete's balance of muscle and leanness, those Halo beam rifle taillights, and the mortar-launcher quad-pipes, this concept is the bee's knees. Acura calls the design language "Chicane," and this expression of it is everything a fan wants to see from the brand. The Double Apex Blue Pearl paint, forged carbon accents, and functional vents only make the sculpture better. We're promised two new Type S offerings in the next two years, an RDX Type S presumed to follow the TLX version. They can't come soon enough. We encourage you to check out the gallery and enjoy every angle of the preview for Acura's coming attractions.

Acura is getting back into the performance game

Acura has had a tough time over the last few years determining its identity, but it seems that the brand is now settling on providing performance. At the Detroit Auto Show, Acura announced an expansion of the A-Spec trim, the revival of the Type-S moniker, and a new engine. That new engine is particularly interesting since it's a turbocharged V6, and only Acura will be using it. So don't expect to see some sort of Accord Type R with a crazy V6. Acura also revealed the engine will only be used with the company's Super Handling All-Wheel Drive (SH-AWD). Type-S is another big deal, since no Acuras have worn the badge since the 2008 Acura TL Type-S. It will be a step above the current A-Spec trim, which is mildly sporty. Past Type-S models have always had the most powerful engines available. The company didn't give an estimate for when the Type-S trim will appear, nor what model will get it first. All new Acura models will have an A-Spec option in the future. The first new A-Spec addition will be the TLX with the 2.4-liter four-cylinder. The V6 version already has an A-Spec option. After that TLX, the new RDX will launch with an available A-Spec trim. The company already announced the RDX will have a version of the 2.0-liter turbo four-cylinder from the Civic Type R and the Honda Accord connected with a 10-speed automatic and SH-AWD. An Acura representative said that the engine has been reworked for the RDX, and it will make more power than the Accord with the 2.0-liter engine. Related Video:

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.