Salvage,no Issues, Salvage Title,free 6 Month Warranty on 2040-cars

Auto blog

2013 Acura ILX Hybrid

This Is Not The Acura You're Looking For
Mid-level luxury brands have always had to do a bit of leg work to distance themselves from their more common cousins. Thanks to generation after generation of pervasive badge engineering (much of it from the Big Three), buyers can't be blamed for looking at brands like Buick, Lincoln, Infiniti, Lexus and yes, Acura as tarted up versions of Chevrolet, Ford, Nissan, Toyota and Honda products. For much of its lifetime in the automotive landscape, however, Acura has excelled at putting distance between its offerings and that of its parent company thanks to cars with superior driving dynamics, quieter cabins and clean, attractive aesthetics.
Yes, outliers and dull spots can be found in the company's recent track record, but by and large, Acura products remain situated well above the Honda rabble. When the brand announced it was getting serious about the luxury small car game with the ILX, those of us with a set of the company's keys in our past couldn't help but envision an honest successor to the long-dead Integra. Turns out, that wasn't what Acura had in mind.

Honda is spending $124 million on a new wind tunnel facility in Ohio

Ford isn't the only company building a multi-million dollar wind tunnel this year. Honda is also getting in on the action. Its new facility will cost less than Ford's at $124 million, and construction begins this summer. It will be built at the Transportation Research Center in Ohio, which is where Honda's NSX proving grounds are located. Honda will install a five-belt rolling road in the tunnel for testing of more pedestrian vehicles, and a wide, high-speed, single belt version for testing of sports cars and race cars. However, it seems the Honda facility will only be capable of testing wind speeds of up to 192 mph, whereas Ford claims a top speed of 200 mph. Cameras and microphones will also be set up inside the testing area at the Honda tunnel to help find wind noise trouble spots. Honda won't necessarily be the only company using the new wind tunnel either. The facility will be available for other groups and companies to use. There are even secure bays those groups can use for their work. Related Video:

Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.