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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Honda and Acura add garage door control to Apple CarPlay, Android Auto

You’ll soon be able to use Apple CarPlay or Android Auto in your Honda or Acura to open and close your garage door. ItÂ’s a new feature made possible through a partnership with the Chamberlain GroupÂ’s myQ Connected Garage service. Honda says that all of its 2023 and 2024 model year vehicles will be compatible with this new tech, but it also says that “millions of older Honda and Acura models supporting Apple CarPlay and Android Auto also have compatibility.” ThatÂ’s especially great to hear that the convenience is not just going to be limited to brand-new models. As for how it works, the system is fairly straightforward. You can set a geofence that will automatically prompt you with a system notification when you get within a certain distance of your garage. Follow the onscreen instructions to open, and your garage door will do as you command. The same can be done to close your garage door. For this tech to work, Honda says that youÂ’ll need a compatible garage door opener, but thereÂ’s a good chance you already do because myQ is compatible with most openers on the market today from LiftMaster and other Chamberlain brands. If your opener is already myQ enabled, then you wonÂ’t need to do anything. However, if you have an older style, Honda says you can use a “myQ Smart Garage Control device” to upgrade it into one. Honda is offering everybody one for free if you sign up for its 30-day demo subscription of the service, so donÂ’t worry about having to buy one. However, if you do wish to continue beyond that 30-day free trial, a three-year subscription costs $129, while a five-year subscription will run you $179. The real benefit to this system is that youÂ’ll be able to open and close your garage door from anywhere, not just within the range of where your opener or car-linked button will work. Of course, myQ has a phone app that will do the same, but this allows you to do the task directly through the carÂ’s interface without needing to yank out a phone. Honda says this tech is functional as of today, so go ahead and try it out if you have all the necessary garage door tech in place.

Acura NSX EV puts winner Tetsuya Yamano back on Pikes Peak

With Pikes Peak right around the corner, Acura is showing off more details about its NSX-inspired all-electric racer. The four-motor EV will be driven in the Electric Modified Class by Tetsuya Yamano, who has been testing the car at the Hill Climb for the past few weeks. Acura is also running two NSX hybrids up the hill in the challenge next weekend. So, what's different inside this NSX-like EV? Like the all-electric Honda CR-Z that Yamano drove up Pikes Peak last year – winning the Challenge Exhibition class with a time of 10:23.829 – the NSX-inspired EV uses two Twin Motor Units (TMU) from the company's Sport Hybrid SH-AWD powertrain. Each axle has a TMU and that means that the car, "has achieved independent torque distribution to all four corners – true four-wheel torque vectoring," according to Acura. That sounds nice, but the real test will be out in Colorado in just a few days. Related Video: Acura NSX-Inspired EV Concept Ready to 'Charge Up' Pikes Peak Vehicle Features World's First All-Electric, 4-Motor SH-AWD® Powertrain Jun 20, 2016 TORRANCE, Calif. – Acura will campaign an all-electric, NSX-inspired EV Concept in the Electric Modified Class at the 2016 Broadmoor Pikes Peak International Hill Climb. The Acura EV Concept features a further evolution of the experimental, all-electric, 4-motor Super Handling All-Wheel Drive™ (SH-AWD®) powertrain that won last year's Pikes Peak Challenge Exhibition class. The supercar-inspired Acura EV Concept will be driven by Tetsuya Yamano, who campaigned last year's CR-Z-based electric prototype. The Acura EV Concept is the ultimate embodiment of the all-wheel-drive Electric SH-AWD powertrain featuring a world's first technology that enables four-wheel independent torque allocation. The Acura EV Concept's Electric SH-AWD powertrain produces three times the total system output of last year's electric prototype and is mated to the NSX body. "We've been tuning the car for several weeks at Pikes and have advanced its performance significantly," said Tetsuya Yamano. "We're honored to be running at Pikes in this historical, anniversary year – an event respected by racing fans all over the world." 4-Motor Development Honda R&D has been developing "super handling" technology for more than 20 years in the pursuit of ideal vehicle handling.