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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

2019 Acura RDX infotainment first impressions | A first step into the touch pad world

One of the greatest design challenges in the modern automotive industry is an infotainment system that provides loads of capabilities, but is also easy-to-use and not overly distracting. Touch screens have been leading the way as the favored option, but Acura is trying a new design that relies on a touch pad with some unique tweaks to separate it from similar systems, such as those seen in competing Lexus models. And we got to try it out in the first production application, the 2019 Acura RDX compact crossover. The key feature of the touch pad is its one-to-one position functionality. What that means is that, if you have a grid of function buttons on the screen, tapping on, say, the upper left corner of the pad will highlight the button in the same area on the screen. And if you were to take your finger off the pad and tap in the opposite corner, that section of the screen would immediately be highlighted. You don't have to slide your finger across the pad to reach selections if you don't want to, and you don't have to slide back from the last function you highlighted. It basically does away with the need to move a cursor around like you would on a laptop with its mouse pad. In practice, it's a little odd to use at first because we mentally connect using a touch pad with the traditional cursor interface of the laptops we use day in and day out. As such, we forgot that we didn't have to scan the screen for the cursor every time we needed to select something. But once we remembered we could skip that, we found it quick and easy to drop our finger down and slide to our preferred function quickly. We could occasionally even pick something on the corners without having to slide at all. This is partly because Acura designed the interface to work with this pad. A representative from Acura's R&D center explained that they tried to put common functions on those corners because they're easy to reach without looking or thinking much. Another bonus to this system is that you don't immediately go to the function the second you press the pad. Instead, the feature is highlighted and still needs a physical click to enter. This is enormously helpful, since it virtually eliminates the chance of going to the wrong selection because you hit a bump or just got lazy with finger placement. Instead, you can get your finger in the right spot and then commit with a button press.

Acura ILX Hybrid discontinued for 2015

Earlier today, Acura issued a press release detailing its entry-level 2015 ILX range, but something was missing. Honda's luxury arm listed all of the information about the naturally aspirated 2.0-liter and 2.4-liter ILX models, but nothing was said about the Hybrid - a model that, when we reviewed it in 2013, left us utterly cold. But now we know why: Acura has confirmed to Autoblog that the ILX Hybrid will be discontinued for the 2015 model year.
The company issued the following statement to us regarding the hybrid's demise:
The 2015 ILX remains a standout choice in the entry premium segment with its combination of performance, luxury, refinement and value and is the top-selling luxury vehicle to younger buyers. Based on the stronger appeal of the ILX 2.0 and 2.4 models, we are streamlining the ILX lineup to better align with customer demand, Acura will no longer offer the ILX Hybrid starting with the 2015 model year.