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2016 Acura ILX First Drive [w/video]

Luxury carmakers love getting 'em when they're young. Sure, it takes older, well-heeled buyers to move high-margin flagships like S-Classes, 7 Series, and LSes, but to borrow from the late, great Ms. Houston, the children are the future – specifically, the ones buying entry-level sleds like the Audi A3 and Mercedes-Benz CLA. Since youthful buyers tend to cultivate lifelong patterns of loyalty (and thus, spending), Acura has invested effort in shoving its entry-level ILX into more upmarket territory. "The ILX was originally conceived during the recession," one Acura executive admitted during the launch of the facelifted 2016 model, conceding that the original compact sedan's priorities were biased towards economy, not plushness. Because Acura originally didn't see the $30,000-ish competitors from Audi and Mercedes coming, they didn't think twice about equipping the base, prior-gen ILX with rather uninspired styling and a meager 150-horsepower engine, the combination of which made it more of a glorified Honda Civic than a contender for European power players. What's an aspiring Japanese automaker to do in 2015's golden age of affordable luxury? If you're Acura, you scramble to release a mid-cycle upgrade to elevate the ILX's status. Upmarket Moves: Fresher Skin And A Friskier Soul With its ho-hum sheet metal, the outgoing ILX simply couldn't stand up to its more crisply styled competitors. The 2016 model comes to the rescue by adding Acura's signature "Jewel Eye" row of LED headlights, which joins a reworked grille and fascia to form a more aggressive front end that's been moved lower and wider. A redesigned rear deck incorporates new LED taillamps, while the ILX's proportions now boast a more hunkered-down stance. The look is sexier (especially thanks to those glimmering headlights), though the stodgy, Buick-like character line and rear haunches remain. Inside, a new multimedia and navigation system brings a level of modernity to the cabin, with an eight-inch upper display and seven-inch lower touchscreen gracing Premium and Tech Plus models. A multi-view rear camera is standard on all ILXs, and the Premium gets a seven-speaker sound system while the Tech Plus receives a 10-speaker ELS premium audio setup. Acura's new Navi link feature enables iPhones to display navigation functionality on the car's screen using a $99 cable kit and a $60 app, offering an affordable way to know where you're going. The kit was not available on the models we drove.

Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.

Acura recalling 43k MDX and RLX models over seatbelt issue

If you've ever lived in a wintery climate, you may have noticed something strange: no, not the perilously enticing sparkle of cold metal in the sunlight or the way your warm breath suddenly becomes visible in the frigid air, but the way your seatbelt seems increasingly reluctant to retract as the temperature drops. Acura, however, has found the problem more serious than a minor inconvenience, and is recalling some 43,000 vehicles across the United States to address the issue.
The recall in question affects about 7,000 RLX sedans (from the 2014 model year) and another 36,000 MDX crossovers (covering the 2014 and 2015 model years) to have their front seatbelts replaced. In the affected vehicles and in very low temperatures, Acura has found that "the driver's and front passenger's seatbelts may not release from the retracted position." Needless to say, seatbelts that can't be used don't offer any protection in the event of an accident, so the Japanese automaker is notifying owners and dealers to hook up to have those seatbelts replaced.