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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Acura confirms more 2016 NSX details

Acura served up a slew of engineering details about the soon-to-launch 2016 NSX. Fittingly, they were explained at a dinner at the SAE International World Congress in Detroit, where morsels about the new Acura supercar were likely gobbled up quicker than the main course. Among the highlights: The NSX will mark Acura's first use of a multimaterial space frame, and it includes high-strength steel and aluminum. This will allow the NSX to hit its weight targets, while maintaining rigidity. The NSX uses a so-called "ablation" technology, which allows the ultra-rigid castings to be used within the car's crush zones. For more details on this, scroll through the press blast below. As expected, the NSX will pack a twin-turbo V6 engine, and Acura confirmed it will displace 3.5 liters. The unit will be mounted amidships and team with hybrid components to increase performance and efficiency. The supercar also features the most advanced evolution of Acura's Super Handling All-Wheel-Drive system, and it's capable of distributing more torque than any other setup the brand has used. The NSX has 10 air-cooled heat exchangers that will cool the powertrain, and the V6 alone will have three radiators. There are also twin intercoolers in the side air intakes that further cool the system. The next generation of the NSX was unveiled in January at the Detroit Auto Show, and production launches this fall in Ohio. Related Video: New Technical Details of the Next Generation Acura NSX Revealed at SAE 2015 World Congress and Exhibition . DETROIT, April 23, 2015 – In advance of the market launch of the highly anticipated next generation Acura NSX, the engineers leading the supercar's development shared new technical details and design strategies with the automotive engineering community at the April 22nd SAE Detroit Section dinner, held in conjunction with the SAE 2015 World Congress and Exhibition. Additional information about the team's efforts to achieve a true "New Sports Experience" included details of the NSX's world's first body construction process that helped create a multi-material space frame resulting in class-leading body rigidity, the advanced total airflow management system and an update on NSX's power unit specifications. Ted Klaus, chief engineer and global development leader of the new NSX, introduced key powertrain, body and dynamic performance engineers who shared new product and technical details in their related areas of the development.

2019 Acura ILX first drive | New looks, same lackluster performance

Acura knows what it takes to make a fun, compact car that enthusiasts desire. It did so for three decades with the Integra, which eventually morphed into the still fun RSX. Then the ILX came around for the 2013 model year, and the world collectively yawned. It's actually still yawning, and the 2019 redesign isn't doing a whole lot to change that. One might expect more wholesale changes from a car entering its seventh year on the market, but we're still staring down the barrel of the same 201 horsepower 2.4-liter naturally aspirated four-cylinder and trick dual-clutch automatic transmission (which also features a torque converter for low-speed smoothness) from before. These pieces aren't necessarily the problem though. It's enjoyable to thrash the engine out to 7,000 rpm, and the dual-clutch snaps off surprisingly quick shifts when using the paddles in manual mode. It's a bit of a throwback to before all of Honda's performance engines switched to turbocharging for power. It pulls harder the more you wring it out, and begs to be paired with a slick-shifting six-speed manual like it was in the ninth-gen Civic Si. Sadly, everything else outside the powertrain (still) just misses the mark. The greatest part of Acura's old performance compacts was how they made you feel when you were driving them. There was an intimate connection between the driver and road at all times that is sorely lacking from the ILX. Turn in feel is soft and doesn't offer satisfying quick changes of direction. The old chassis feels its age in controlling body movements too. It all culminates in making the ILX feel like a larger car than it actually is. That's not to say the ILX handles poorly, though; it simply does so without any eagerness or feel — just like it has from the beginning. This is unfortunate because the ILX looks better than it ever has. Acura re-did the whole front nose from the A-pillar forward, and it attacked the rear fascia too. We got to check out and drive A-Spec trimmed cars, which add even more aggression to the styling but no performance upgrades. Sure there's three-too-many fake air vents, but the car finally grew some teeth compared to the ultra-bland looks from before. Props for not following the terrible industry trend of totally unreasonably-sized fake exhaust outlets too. The interior isn't as exciting.