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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

2014 Honda Ridgeline keeps on truckin' with new special edition model

Like many smaller trucks, the Honda Ridgeline has been left to stagnate on the market for far too many years. With production of the current model reportedly winding down later next year before production of the next-gen model picks up in 2016, Honda is sending the 2014 Ridgeline out with some style courtesy of a new Special Edition trim level.
The new Ridgeline SE essentially adds cues from the Ridgeline Sport to the luxurious RTL trim level. The means features like black-trimmed 18-inch alloys and matching interior trim arrives as a no-cost option. This new model carries the same starting price as the RTL at $37,505 (*not including $830 for destination), and all other trim level pricing is carried over unchanged from the 2013 model year. The new SE model won't be available until November, and it is not pictured in the image galleries (all of which seem to be identical to previous model years).
Speaking of carryover products, Honda has also released pricing for the unchanged 2014 Pilot and 2014 Acura TL, which will continue to be priced from $29,670 and $36,030, respectively (Acura's destination charge is $890). Scroll down for press releases on the 2014 Ridgeline, Pilot and TL.

GM Ultium-based 2024 Acura ZDX caught undisguised in spy photos

What you see above is our best look yet at the 2024 Acura ZDX. The SUV, while not completely production-ready (mainly the temporary headlights), is completely and totally devoid of line-obscuring camouflage. The resulting vehicle is clearly a toned-down Precision EV concept, and one that does a good job of hiding its GM underpinnings. Like the concept, it has a forward-leaning nose with a blanked-out version of the Acura corporate pentagonal grille. The long nose gives way to a seriously raked windshield and a floating roof. That roof has a distinct rear pillar treatment with a little notch for the rear glass to create that floating look. There are, of course, concessions to reality. The lower front fascia has relatively nondescript grilles, though they also don't detract from the rest of the vehicle. And naturally there are large door mirrors and conventional grab handles to get in. The ZDX will be based on the GM Ultium platform, and considering on the size and likely performance, will probably be closely related to the Chevy Blazer. To the credit of Acura's designers, and also perhaps to GM's architecture, the ZDX does not look like a reworked Blazer. And the differences will continue beyond the exterior. While GM will be dropping Apple CarPlay and Android Auto, Honda and Acura versions of Ultium SUVs will keep the phone mirroring software. It will still have Google apps built-in as well as touchscreen support, unlike some gas-powered Acura models. We'll see the ZDX launch next year. It will even have a high-performance Type-S variant like the TLX and Integra. That leads us to believe something like the dual-motor 557-horsepower powertrain from the Blazer SS will be available. We'll be curious to see what the more mild powertrains will be like, if they'll all be dual-motor, or if there will be single-motor setups. And if there are single-motor layouts, whether they'll be front- or rear-wheel drive, as both options are available on Blazer. Related video: