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A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Autoblog's June 2019 Editors' Picks

Each year we review, test and rate hundreds of brand-new cars, trucks and SUVs. We rate these vehicles using the Autoblog score, giving a select few our Editors’ Pick. Here are the best cars we drove in June 2019. 2019 BMW 8 Series Everyone on the Autoblog staff loves a good grand tourer, so we were excited to get behind the wheel of the revived BMW 8 Series, specifically an M850i Coupe. A good GT needs to be as fast as it is stylish and comfortable, and the new 8 Series delivers. We particularly like the 523-horsepower twin-turbo 4.4-liter V8Â’s copious power and smooth ride quality, even on MichiganÂ’s pockmarked post-winter roads. We dig the interior design, too, though not everyone was in love with the exterior. ItÂ’s not the best-handling car in its class, and doesnÂ’t hide its sizable proportions very well, but itÂ’s still worth a look if youÂ’re looking for a big, fast cruiser.  2019 Ford Expedition Crossovers may be the hottest vehicles on the market, but thereÂ’s still a sizable demand for traditional body-on-frame SUVs like the Ford Expedition. These behemoths offer plenty of space in addition to truck-like capability. We like the Expedition's smooth ride, powerful twin-turbo V6 and sharp exterior design, though the interior can feel a bit cheap, especially on some of the more expensive trims. Adding options quickly puts it into Lincoln Navigator territory, and itÂ’s hard to recommend the Ford over the Lincoln when the latter packs the same capability into a far nicer package. Still, the Expedition is as good or better than the competition in most respects, and thatÂ’s why itÂ’s one of our picks. 2019 Toyota 86 Few cars at any price point are as much fun as the Toyota 86 (and its twin, the Subaru BRZ). We like the 86Â’s balanced chassis and sharp steering, and while itÂ’s not as nimble as its close rival the Mazda MX-5 Miata, the ToyotaÂ’s back seat and trunk make it a more usable vehicle. But while we like the 86Â’s driving position, the rest of the interior feels cheap and dated, especially the infotainment system. We complained about the anemic powertrain back in 2012, and itÂ’s only gotten worse as the years have gone by.