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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Looking for a deal? Check out your nearest Acura dealer

For the fourth time in the last year, an Aston Martin out-discounts all other automakers by offering the largest monetary savings off the retail price of an automobile in America. This time, though, the discount isn't on the aging (though still beautiful) Rapide sedan or range-topping DBS Superleggera, it's for the DB11 sports car. For those keeping track, the DB11 also led this discount list back in May of 2020. This time, though, the price is even lower than before. Right now, buyers of the Aston Martin DB11 are seeing discounts of $24,330. That's a 12.1% cut off the car's average retail price of $201,820 and it means buyers are paying an average transaction price of $177,490. Still expensive, but really not bad for a drop-dead gorgeous machine with as much as 630 horsepower. Next in line is a familiar face, the Acura NSX. As impressive as the Japanese hybrid supercar may be, Acura has been running big rebates on the NSX for as long as we've been running these lists. This month, the NSX buyers are seeing discounts of nearly 14% for an average transaction price of $138,648. The third biggest discount this month shows up on the most expensive vehicle on the list. The Rolls-Royce Phantom carries an average sticker price of $537,500. But buyers are getting about 4% off that for an average transaction price of $516,333. It may not be a massive discount when measured by percentage, but when the asking price is so high, even a small discount equals big bucks. Related Video:

Honda, Acura recall Ridgeline, Accord, MDX, TLX for various fuel pump issues

Honda and Acura have issued two separate fuel pump-related recalls for Ridgeline pickups, as well as Accord and TLX sedans, and MDX SUVs. Affected Ridgelines could have an increased risk of fire, while the Accord, TLX, and MDX could potentially stall out while driving. According to NHTSA campaign No. 19V053000, Honda is recalling 106,683 2017-2019 Ridgelines because the fuel pump feed port could crack when exposed to certain acids, including car wash soaps. If it cracks, it could leak pressurized fuel, which could catch fire. Vehicles with this defect are subject to a free fuel pump replacement, as well as an extra fuel pump cover. The second recall, campaign No. 19V060000, affects 437,032 2016-2018 MDX, 2015-2019 TLX, and 2015-2017 Accord models equipped with 3.5-liter V6 engines. According to Honda, fuel particulates could stick to internal components of the fuel pump. This could potentially slow down the fuel pump and hinder performance, which could cause the engine to sputter and stall. Honda dealers will update the fuel injection engine control unit software and/or replace the fuel pump, if needed. If you want to know if your vehicle is included in one of these recalls, contact your Honda or Acura dealer, call the NHTSA hotline at 1-888-327-4236, or visit safecar.gov. Related Video: