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Acura confirms more 2016 NSX details

Acura served up a slew of engineering details about the soon-to-launch 2016 NSX. Fittingly, they were explained at a dinner at the SAE International World Congress in Detroit, where morsels about the new Acura supercar were likely gobbled up quicker than the main course. Among the highlights: The NSX will mark Acura's first use of a multimaterial space frame, and it includes high-strength steel and aluminum. This will allow the NSX to hit its weight targets, while maintaining rigidity. The NSX uses a so-called "ablation" technology, which allows the ultra-rigid castings to be used within the car's crush zones. For more details on this, scroll through the press blast below. As expected, the NSX will pack a twin-turbo V6 engine, and Acura confirmed it will displace 3.5 liters. The unit will be mounted amidships and team with hybrid components to increase performance and efficiency. The supercar also features the most advanced evolution of Acura's Super Handling All-Wheel-Drive system, and it's capable of distributing more torque than any other setup the brand has used. The NSX has 10 air-cooled heat exchangers that will cool the powertrain, and the V6 alone will have three radiators. There are also twin intercoolers in the side air intakes that further cool the system. The next generation of the NSX was unveiled in January at the Detroit Auto Show, and production launches this fall in Ohio. Related Video: New Technical Details of the Next Generation Acura NSX Revealed at SAE 2015 World Congress and Exhibition . DETROIT, April 23, 2015 – In advance of the market launch of the highly anticipated next generation Acura NSX, the engineers leading the supercar's development shared new technical details and design strategies with the automotive engineering community at the April 22nd SAE Detroit Section dinner, held in conjunction with the SAE 2015 World Congress and Exhibition. Additional information about the team's efforts to achieve a true "New Sports Experience" included details of the NSX's world's first body construction process that helped create a multi-material space frame resulting in class-leading body rigidity, the advanced total airflow management system and an update on NSX's power unit specifications. Ted Klaus, chief engineer and global development leader of the new NSX, introduced key powertrain, body and dynamic performance engineers who shared new product and technical details in their related areas of the development.

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Did Acura just confirm it's working on an Integra successor?

The Acura Integra (pictured above in Type R trim) was one of the definitive vehicles of the Acura brand in the US, having joined the Legend at the marque's birth here. However, since the retirement of the RSX, the luxury arm of Honda has lacked a compact, sporty coupe to fill that niche. There appears to be a chance of that absence possibly coming to an end in the coming years, though.
Acura lead designer Dave Marek spoke to Car and Driver during the SEMA Show and said, "A performance brand needs a flagship and it needs an accessible sport car. Not a sports car, but a sport car." However, he also suggested that a new model wouldn't be spinning its tires too soon, at least not before 2017 by his indication.
While the vague possibility of a new sports coupe is still years away, Acura is taking its early steps in a brand revitalization campaign that includes spinning the luxury arm further away from Honda. The strong initial sales of the TLX are certainly a good start, but the work appears to just be beginning, according to Marek. "There are changes coming, and then there are more changes coming," he said to Car and Driver.