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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Precision Concept previews the future of Acura design [w/video]

When we drove the 2014 Acura RLX Sport Hybrid two years ago we celebrated its massive handling and carped on its milquetoast styling. We'd have done backflips if the internals of the brand's flagship sedan had been wrapped in the sheetmetal of the Acura Precision Concept. Don't get us wrong, we still have some questions about the front end of the car in these images, but we're all-in on the side view and, more importantly, we applaud Acura for making a bold design statement. Acura says the Precision concept "literally will shape the direction of all future Acura products," bringing a "bolder, more distinctive future for Acura vehicle design." Hallelujah. As if you couldn't tell, this is the product of the Acura Design Studio in California, where Acura NSX veteran Michelle Christensen led the exterior work and NSX veteran John Norman led the interior design. Up front is what's called a Diamond Pentagon grille, which looks fussy here but we won't make final judgments until we see it on the Detroit Auto Show floor later today. Come around to the side and the low-slung, rear-wheel-drive proportions on 22-inch wheels are the last thing we'd expect from a design study for an Acura sedan. It is about two inches shorter than the 2016 BMW 750i with a wheelbase that is 4.4 inches shorter, and sits six inches lower. Intensely sculpted surfaces flow from the exterior into the cabin, like the CHMSL that breaks the rear backlight to roll into the rear headrests. Interior elements thrust like geologic formations, popping with mixed materials, floating rear seats, a small steering wheel and floating gauge locked onto a tiered instrument panel. The wide, curved screen atop the center console experiments with a floating touchpad to control a concept human-machine interface. Acura says everything about the Precision concept is an expression of the company's "Precision Crafted Performance DNA." We have no idea how Acura plans to integrate this into its product line; put the Precision on a showroom floor right now and every other current Acura model save the NSX would squeal away and hide. But we welcome the attempt. We can't wait to see what happens. Acura Precision Concept Points to Bold Future for Acura Design DETROIT, January 12, 2016 – The Acura Precision Concept model made its world debut at the 2016 North American International Auto Show today, pointing toward a bolder, more distinctive future for Acura vehicle design.

Lincoln Aviator vs Cadillac XT6 | How they compare on paper

There have been big, three-row family crossovers for quite a while now, but until recently the luxury market hasn't fully embraced them. Sure, you could literally get one with a third row, but unless you were a kid, chances are the term "dungeon-like" was going to be tossed around. Things are changing now, however, as new and redesigned entries are starting to hit the market. We've recently had a chance to get our first drives of the 2020 Lincoln Aviator and 2020 Cadillac XT6, two all-new three-row crossovers from American luxury brands. We also got a turn behind the wheel of the updated 2020 Volvo XC90. However, since none of our editors have yet to drive to drive them all, we wanted to see how they compare on paper, examining their engine specs and interior dimensions. We also included the 2020 Acura MDX, the original three-row luxury crossover, which continues to sell well despite approaching the end of its current generation. That it offers a hybrid model makes it that much more applicable given the Aviator and XC90 also offer gasoline-electric powertrains, albeit of the plug-in variety. 3 Row Luxury Crossovers Powertrains View 1 Photos Non-hybrid MDX has a 5,000-pound max tow rating. How do their performance and fuel economy compare? This one is absolutely no contest. The 400-horsepower Lincoln blows away its competitors despite having a price tag that's similar to the 310-horsepower Cadillac and in between the XC90's T5 and T6 models. At least the Acura is considerably cheaper. Besides the eye-popping output, the estimated 0-60-mph time of 5.5 seconds (gleaned from the mechanically similar Ford Explorer ST) is appreciably quicker than the others. Now, fuel economy is a bit lower, but the efficiency of Volvo's four-cylinder engines are likely more susceptible to varying due to driver differences. It should also be noted that the Cadillac gets the same combined fuel economy estimate as the Aviator despite having 90 fewer horses and 144 fewer pound-feet of torque. Just one of the ways where the XT6's prospects dim in the presence of its cross-Michigan rival. The Cadillac is also not available as a hybrid model. The others are, but are disparate. The Lincoln Aviator Grand Touring and Volvo XC90 T8 are similar in concept: range-topping models that are as much about adding performance as they are fuel economy. Their hefty price tags certainly reflect that as well.