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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

Hondata's 2019 Acura RDX tune brings the mid-range torque

One of the big advantages to the era of turbo Hondas is that there's plenty of horsepower and torque left on the table for tuners to take advantage of. One of those companies is Hondata, and following its upgrades for the Civic and Accord, it's now tuning the Acura RDX luxury crossover. The RDX uses a turbocharged 2.0-liter engine similar to those in the Accord and the Civic Type R. In stock form, it makes 272 horsepower and 280 pound-feet of torque. With Hondata's Stage 1 tune, the company says that horsepower increases by about 10 across the rev band. Looking at the dyno graph, it also appears that peak horsepower increases by about 5 horsepower, and peak torque is up by about 15 pound-feet. Peak torque also appears to arrive sooner, and most of the torque curve seems to be up by 10 to 15 pound-feet. The increases in power and torque are available in all four of the RDX's drive modes. The Stage 2 tune increases power torque even more in Sport and Sport+ modes, and keeps Snow and Comfort modes at Stage 1 settings. Peak horsepower looks to be up about 10 over stock, but the mid-range sees as much as a 28-hp increase. Peak torque sees a huge jump of about 45 lb-ft over stock based on the dyno chart, and it's available even lower than the Stage 1's peak torque. If this all sounds good to you, you can order up a Hondata FlashPro computer for your RDX right now. It costs $695 and comes with the handheld computer for uploading or removing tunes. RDX owners in California should note that neither tune is currently CARB legal. Related Video:

2019 Acura ILX gets a makeover with more standard safety features

The 2019 Acura ILX compact luxury sedan has finally been redesigned to fit the look introduced by the TLX and RDX. According to Acura, the entire nose from the A-pillar forward and the whole rear fascia have been changed. Up front the car has the pentagonal grille and angry LED lights that are Acura signatures, and they're complemented by crisply creased sheetmetal across the rest of the car. The results are a far sportier, far less anonymous machine. The car will continue to be available in normal and A-Spec versions, with the latter consisting mainly of appearance items such as 18-inch wheels, dark trim and lights, and a rear spoiler. Exterior enhancements are the primary change to the new ILX. The interior is nearly unchanged except the A-Spec has some stylish sport seats similar to those in the RDX A-Spec. Acura also says the infotainment system has been upgraded to be faster, and it has fresh graphics and Apple CarPlay and Android Auto compatibility. But this is not the system found in the completely new RDX, just an updated version of the current infotainment. The last big upgrade to the ILX is the inclusion of the complete AcuraWatch suite of safety features on all ILX models. This includes automatic emergency braking, lane-keep assist, adaptive cruise control and road departure mitigation. Aside from these changes, the ILX is still pretty much the same as the old one. Under the skin is the same naturally aspirated 201-horsepower 2.4-liter four-cylinder as the current model. It's still coupled to an eight-speed dual-clutch automatic transmission and powers solely the front wheels. The 2019 ILX goes on sale in October, but pricing has not yet been announced. Related Video: