2009 Acura Tl 4dr 2wd Technology Package One Owner Clean Carfax on 2040-cars

Auto blog

Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

Acura NSX GT3 swings through New York en route to the track

Supercars are developed for the road, but sometimes the prospect of putting them on the track proves just too tempting to pass up. McLaren found out just that with the legendary F1, and now its racing partner Honda is doing the same with the new Acura NSX GT3 you see here. Unveiled here at the 2016 New York Auto Show, the NSX GT3 is based closely on the road-going version, but with several key differences. For starters, it ditches the trick hybrid all-wheel-drive system, not unlike the Type R we're expecting to follow. It keeps the 3.5-liter V6, but purely in twin-turbo guise (with no electrical boost in sight), driving the rear wheels through a six-speed sequential gearbox instead of the nine-speed dual-clutch transmission. The aluminum space frame carries over, but comes draped in extensively modified bodywork with more extreme aero to keep it cool and glued to the track. Since it's been designed to FIA GT3 regulations (and not the more advanced GTE), we shouldn't expect to see it competing at Le Mans against the new Ford GT (among others). But it will be in prime position to take on championships like the Pirelli World Challenge, Blancpain Endurance Series, and even the lower GT300 class of Japan's own Super GT series. Wherever it competes, though, it positively looks the business even sitting still, and we're looking forward to seeing it run. Acura Unveils NSX GT3 Racecar in New York Mar 23, 2016 - NEW YORK, NY - Twin turbocharged NSX supercar to campaign in North American competition starting 2017 - NSX slated to undergo homologation this fall as an FIA GT3 class racecar - Racecar body to be built by the Performance Manufacturing Center in Marysville, Ohio, the exclusive manufacturing home to the all-new Acura NSX supercar; engine to be produced in Anna, Ohio Acura took the wraps off a NSX GT3 racecar today at the 2016 New York International Auto Show, announcing its intention to campaign the twin-turbocharged NSX supercar in North America starting in 2017. The NSX is currently undergoing testing and slated for homologation as an FIA GT3 class racecar this fall. The unveiled Acura NSX GT3 racecar featured custom bodywork and aero components including a large deck wing spoiler, underbody diffuser and enlarged hood vents for efficient engine cooling.

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.