2008 Acura Tl Type-s With Navigation Auto! on 2040-cars

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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Acura TL bursts into flames moments before being traded in at Ontario dealership [UPDATE]

Watching your car burst into flames before your eyes is never good news, and it's even worse when you're mere moments away from trading it in at the local dealership. This Car-B-Q blaze apparently erupted at Acura 2000, a dealer in Brampton, Ontario. As the video tells us, the unlucky customer saw his 2004-2008 Acura TL trade-in suddenly catch fire and go up in resale-value-killing smoke.
According to the hyped-up cameraman (who evidently works next door at Northwest Lexus) and his eccentric play-by-play commentary, this Acura owner is about to be left without a ride home and might want to consider switching to a Lexus instead.
Scroll down to watch video of the drama unfolding as fire fighters put out the mysterious blaze before anyone - except the car - was harmed.

2019 Acura ILX gets $2,200 price cut to go with redesign, more features

Acura brought a relatively substantial update to the 2019 ILX, and now it has chopped prices to boot. It starts at $26,895 including destination charges, a $2,200 reduction from the 2018 model. The price came down, yet Acura added to the car's standard equipment; that's something we can get behind. Now the full suite of Acura's driver assistance features come standard, instead of as a $1,300 option. Exterior changes are the most obvious, with lots of new sheetmetal both front and back. You'll still be paying if you want the updated dual-screen infotainment system though. Equipped similarly to a 2018 model, it's $3,550 cheaper with the Premium and Technology packages. That same figure rings true for the A-Spec models too — an ILX with every package equipped tops out at $32,545 now, versus the $36,095 from before. We're all for the heavy price cuts, but the ILX remains the same relatively boring vehicle under the new bodywork. The A-Spec model is still only an appearance package, and doesn't really pay homage to the sporty Acura compacts of the past. A 1997 Acura Integra Type R just sold for $63,800 at Barrett-Jackson. Seeing that, plus the fanfare surrounding the Civic Type R arriving in America, shows that there's clearly tons of untapped hype surrounding small, hot Hondas. A true successor to the Integra Type R, or even just the GS-R, would have enthusiasts tripping over themselves. Keeping the price low for such a vehicle like we see for the 2019 ILX would be the cherry on top. Featured video: Featured Gallery 2019 Acura ILX View 11 Photos Acura Luxury Sedan