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Acura to debut RLX sedan and ARX-05 racecar at Monterey

It's Monterey Car Week, culminating in the Pebble Beach Concours d'Elegance, and Acura plans to stay busy throughout, with debuts of its redesigned RLX flagship sedan and ARX-5 prototype racecar at several venues. In advance of those two reveals, Acura released two teaser videos (shown above and below), for those of us who can't make it to Pebble Beach. We told you quite a lot about the RLX last week and about the ARX-5 just before that. Sales of the previous generation have been slow, but this redesign, from its new diamond pentagon grille on back, could rectify that. Acura kicks off the week Tuesday as exclusive automotive sponsor of the Carmel-By-The Sea Concours on the Avenue, in Carmel's Devendorf Park. That's where it will debut the 377-horsepower 2018 Acura RLX Sport Hybrid. The NSX, NXS GT3 racecar, MDX Sport Hybrid and redesigned 2018 TLX A-Spec sedan will also be on display. On Friday at The Quail, Acura will unveil the ARX-05 prototype and will again show off the rest of the lineup. On Saturday, the ARX-05 will join a display of historic Acura racecars at this year's Rolex Monterey Motorsports Reunion. And on Sunday, the ARX-05 will be featured on the lawn at the Pebble Beach Concours d'Elegance. Dave Marek, Acura's global creative director, will serve as a Pebble Beach guest judge. Related Video: Related Gallery 2018 Acura RLX View 11 Photos Image Credit: Acura Design/Style Motorsports Acura Coupe Luxury Racing Vehicles Sedan

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

Comma.ai makes your car semi-autonomous for $999

At TechCrunch's Disrupt conference in San Francisco, Comma.ai founder George "Geohot" Hotz announced the launch of the Comma One semi-autonomous driving device. Hotz said at the conference that his company has worked on the Comma One for about a year, and it will be available at the end of the year for $999 and a $24 per month subscription fee. But aside from the reasonable price, which TechCrunch points out is possible thanks to off-the-shelf components, the appeal here is that it's an add-on to an existing car that can be installed at home by the car's owner. This gives people with normal cars the opportunity to have semi-autonomous features without having to buy an entire vehicle... that is, if you have a Honda or Acura with lane-keeping assist, since Comma One is currently only compatible with those vehicles. It remains to be seen if the company will add more vehicles to the list over time. The device is roughly the size of a large cell phone or aftermarket navigation system, and it has a screen on the front and a pair of cameras on the back. The computer combines information from the device's cameras and the car's radar sensors to understand what's happening and how to respond. Hotz explained at the conference that this system is similar in capability to the Tesla Autopilot system, and will be able to complete a drive, start to finish, without the driver having to touch anything. He did however emphasize that the driver must still pay attention in the event something goes wrong, comparing the experience to watching a young student driver. Hotz told TechCrunch that the device should start shipping at the end of the year. He also said that owners of compatible Honda products in the San Francisco area are eligible for beta testing, and can get involved by emailing him at george@comma.ai. So if you've been pining for a semi-autonomous vehicle of your own, but couldn't spring for a Tesla, you won't have to wait much longer. We should point out that we don't know yet how well the system works, though we hope to find out soon. Related Video: