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Honda HR-V could spawn Acura variant

We've been saying it for months now, but the compact CUV is the next big thing. Everyone, and we mean everyone, is at least considering getting in on the action, if they aren't already actively designing or selling, and that's true whether they're a premium or mainstream automaker. That, of course, includes Acura, whose parent company, Honda, has a compact CUV of its own coming to market very, very soon. With the arrival of the Fit-based HR-V, that begs the question of whether the near-premium marque will join this burgeoning segment. The idea of building a car below the company's entry level CUV, the RDX, is an appealing one to Honda Executive Vice President John Mendel, who called it "potentially the only place you could go," and would occupy the "white space" the company is looking to fill. While we might chuckle about the idea of a luxurious, Fit-based CUV, it's fair to say it could do well for Acura. It could certainly provide a foil to the very hot selling Buick Encore, and may even capture some sales from the luxuriously outfitted Jeep Renegade Limited/Fiat 500X Lounge. It remains to be seen, though, if Acura could build an HR-V capable of tangling with the new entries from Lexus, Audi and Mercedes-Benz.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2021 Acura TLX Review | Back to the future

The best-selling luxury car used to be an Acura. The brand's combination of reliability, quality, design and driving dynamics clearly resonated with buyers. In the past decade-plus, however, those last two elements stopped resonating, while the Acura brand subsequently lost its luxury luster. Simply put, the 2021 Acura TLX is intended to turn things around. Its look is bold and athletic in a way not seen since the best-selling TL of the 2000s, while its long-hood/short-deck proportions are like no Acura that's come before. Although they're usually indicative of a rear-wheel-drive luxury sedan, the TLX remains based on a front-wheel-drive architecture with Acura's brilliant Super Handling All-Wheel Drive system. A return to a double-wishbone front suspension ensures truly charismatic handling. That architecture is also unique to Acura as opposed to being related to the Honda Accord. All of the above adds up to a new TLX that's a far more compelling and competitive luxury sedan. If you're considering a BMW 3 Series, Audi A4 or Mercedes-Benz C-Class, it's definitely worth expanding beyond the German borders and giving Acura a try. It's different to be sure, but different can be good, especially for driving enthusiasts who've seen some zest ooze out of the 3 Series in recent generations. Even its interior is suitably luxurious in quality and distinctive in appearance – it looks like nothing else out there and, importantly, doesn't give off the vibe of an Accord in dress pants. While we're not ready to declare it any sort of class leader, it's worthy of playing with the big boys. What's new for 2021? The TLX was completely redesigned for 2021. What's the TLX interior and in-car technology like? The TLX cabin has a modern, high-tech look that won't be confused with something in a European luxury sedan. Materials quality is excellent, while padded simulated leather on the dash and doors provides an undeniable air of luxury. There are style differences between trim levels as well, most notably the open pore wood trim and ambient lighting in the Advance (above left) and the A-Spec's sport gauges, unique aluminum trim and available red leather (above right). There's still some switchgear shared with Honda – particularly the annoying push-button shifter – but at least Honda makes some nice switchgear.  There are notable, Acura-only exceptions to that. First is the large silver knob prominently placed on the center stack that controls the car's driving modes.