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2021 Acura TLX outed in European patent images

Acura brought its Type S concept to last year's Monterey Car Week as a glimmer of what we could expect from the all-new TLX coming next year. Since then, we've had better glimpses of the sedan in unintended leaks, the first in Acura's own infotainment system, now in patent images from the European Union Intellectual Property Office. Discovered by French forum Worldscoop, the details in the grayscale drawings match the color image from the infotainment software, giving us another look at hotly anticipated sedan that will infuse much-needed excitement into Acura's lineup. Even though the images show rear bumper cutouts plenty large enough to house quad pipes, the patent is presumed to show the standard TLX trim, not the Type S trim we know is coming. Even so, we can see plenty of Type S concept influence even with the less aggressive bodywork, such as the narrower upper grille and more pronounced lower grille, the garnish on the lower intakes, the side mirror design, and flared rear fenders. The rear end in the patent shows the same taillamps and decklid shutline, aero vents in the bumper, and the reshaped license plate holder moved from the trunk to the bumper.  The bodywork will sit on a new platform, and the bulk of betting money has Honda's 2.0-liter four-cylinder turbo four-cylinder from the RDX as the base engine. That mill making 272 horsepower and 280 pound-feet of torque in the RDX, compared to the 2.4-liter four-cylinder in the current TLX that makes 206 hp and 182 lb-ft. The Type S is expected to inaugurate a brand new 3.5-liter twin-turbo V6 developed specifically for Acura with more than 350 hp, a meaty bump beyond the 290 hp and 267 lb-ft in the present range-topping 3.5-liter V6. The TLX comes in two standard flavors now, so the question is whether Acura will give the 2021 model another engine or output option between standard and the Type S. The MDX Sport Hybrid crossover fits a 3.0-liter V6 powertrain producing a combined 321 hp and 289 lb-ft. On the 2021 TLX, a 10-speed automatic will manage shifting duties, sending power either to the front wheels or to all four through Acura's Super Handling All-Wheel Drive.  The automaker had planned on debuting the car at the New York Auto Show, and the rescheduled debut will come online and is likely not far away. If Acura doesn't show the Type S at the same time, an unveiling of that should come by early next year. Related Video:    

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.