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2015 Acura TLX configurator ready to spec your 'red carpet athlete'

When Acura launched the new TLX sedan as a prototype at the 2014 Detroit Auto Show it promised that the car would be a "red carpet athlete." Presumably that meant it would mix photogenic looks with an engaging drive. Now, it's your chance to dress up the vehicle for the festivities with its new configurator that's just hitting the Web.
Prices start at $30,995* for the basic 2.4-liter four-cylinder with 206 horsepower and an eight-speed dual-clutch automatic or $35,220 for the least expensive 3.5-liter V6 with 290 hp with a nine-speed auto, but the bill goes all the way up to $44,700 for a V6 with all-wheel drive and the Advance Package (*plus a $895 destination and handling charge for them). Only the six-cylinder can be optioned with all-wheel drive, but all front-wheel-drive models get Acura's slick P-AWS system that steers the rear wheels.
Outside of the available Technology and Advance packages, the options are kept pretty slim. The range of colors is fairly subdued too with shades of black, white and silver, plus dark blue, dark red and a deep brown called Black Copper Pearl. Upholstery options are limited to a few choices for each exterior color.

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

2018 Acura RLX refresh packs a new face and NSX DNA

The redesigned 2018 Acura RLX is here, and it's the fastest and most capable sedan the company has ever built. While not all new, there's a host of changes both inside and out, through the two powertrains carry over unchanged. The RLX Sport Hybrid packs a bit of NSX DNA to go along with the new family face. The car will make its full reveal next week at Pebble Beach before it hits showrooms later this year. The first Acura RLX debuted in 2013 as a replacement for the range-topping RL sedan. Sales have been slow, though a slimmed down lineup may help that. Powertrains remain the same, but refreshed styling and the removal of the controversial "beak" grille may help bring in some new blood to Acura dealers. The car comes in two variants, the 310 horsepower RLX with Precision All-Wheel Steer (P-AWS) and the 377 horsepower RLX Sport Hybrid with Super Handling All-Wheel Drive (SH-AWD). That's a lot of acronyms, but there's a lot of tech behind those names. Both models use a 3.5-liter direct-injected V6, though the Sport Hybrid backs that up with three electric motors. It's a similar setup to the Acura MDX Sport Hybrid that we drove in the spring. The RLX P-AWS now sends power to the front wheels through a new 10-speed automatic. Both models get new styling, following on the heels of the updated Acura TLX. The beak is gone, replaced by what Acura dubs the "diamond pentagon" grille. It's handsome and sure to be less divisive than before. In addition to the grille, the RLX gets a new hood, new wheels, and new lighting, with a sea of LEDs lighting up the face. The 2018 model gets three new paint colors to go along with the new bodywork. The RLX Sport Hybrid sits atop the Acura sedan range. As such, standard features include a Krell Audio System, surround view cameras, parking sensors, LED fog lights, remote engine start, ventilated and heated front seats, and heated rear seats and steering wheel. The RLX is available with the AcuraWatch suite of active safety technology. Similar to HondaSense, AcuraWatch comes with automatic emergency braking, lane keeping assist, lane departure warnings, forward collision warnings, adaptive cruise control, and low-speed follow. Unique to AcuraWatch is traffic jam assist. This system works with the adaptive cruise and low speed follow to keep the vehicle moving and following at a set distance in heavy traffic. Look for more photos and pricing later this year.