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2016 Acura NSX: Everything there is to know [w/video]

The road to supercar stardom is littered with missteps. For every slam-dunk like the McLaren F1 and Ferrari F40, there are contenders that never quite reach their full potential – think Mercedes-Benz SLR McLaren and Jaguar XJ220. Fear of building a mediocre halo car is why automakers take costly detours like reverse-engineering a carbon fiber chassis when aluminum just won't do (we're looking at you, Lexus LFA), and it's often those second, third, and even fourth major redirects that can make the difference between has-been and hero. History has been kind to the late, great Acura NSX. Though its final years saw it lagging in power, ballooning in price and burdened by unsightly bubble headlamps, the NSX went to pasture in 2005 with a reputation for being an innovative, driver-focused ride that also happened to be practical enough for daily use. Despite its lofty aspirations and attainable price point, fifteen years of production saw just under 9,000 NSXs on the road, which begs the inevitable question: was Acura's mid-engine top dog too tame to be great, yet too ubiquitous to be exotic? Considering how the NSX redux has been worked (and re-worked as a stillborn front-engine V10 GT, only to return to a mid-engine layout), it's safe to say Acura is intent on securing supercar greatness. While the essential spirit of the original NSX program targeted the "New Sports Experimental" idea, Large Project Leader Ted Klaus says that Shigeru Uehara, the man responsible for the original NSX (and Honda S2000, among others) advised the US-based development team that they ought to be "... open-minded to doing things for the emotional benefit of the customer," and not come from a place that was "hyper rational." In other words, build a car that makes the heart skip a beat. View 8 Photos As such, the next-generation NSX has departed from the 2013 concept and assumed a more emotional, expressive design language that hides a more engineering-intensive drivetrain. Gone is the naturally aspirated, transverse-mounted V6, replaced with a longitudinally mounted, turbocharged, dry-sump V6 that produces "north of 550 horsepower," according to Acura brass. As before, the internal combustion mill works with three electric motors to deliver power to all four wheels. Super Handling All-Wheel Drive, indeed – or, as Acura refers to it in this application, Sport Hybrid Super Handling All-Wheel Drive. Why the shift?

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."