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Acura already planning NSX Type R?

Acura just took the wraps off the production version of its long-awaited new NSX, but rumors are already circulating of an even hotter version to follow. Meeting up at the Detroit Auto Show this week, Auto Express asked the NSX's chief engineer Ted Klaus about the prospect of a Type R version in the future, to which he reportedly answered: "I think everyone who loves cars wants to see a version that we say is pure red. The NSX has always been silver first, moving towards red later. Someone asked me, 'when will you be satisfied?' Probably never. What you do today, you can improve on tomorrow." That doesn't mean that tomorrow will actually come tomorrow, but it does speak to a spirit of improvement on the NSX team that could stand to keep the American-made Japanese supercar on the knife's edge and out in front of the competition, which Klaus identified as including the Ferrari 458, Audi R8 V10 and Porsche 911 Turbo. The previous model bred the NSX-R two years after its release (in the Japanese domestic market anyway), benefiting from a 265-pound weight reduction, a stiffer suspension, and though never officially confirmed, a long-suspected bump in output. Related Video:

2017 Acura NSX | 2017 Autoblog Technology of the Year Finalist

Like its iconic predecessor, the second-generation Acura NSX blazes trails. The old NSX proved that you could get reliability and daily use from an exotic car, and subsequently changed the automotive world. Acura's engineers pushed in a new direction for the prodigal successor: technology. And so the new NSX sets a new bar in the way technology is used to achieve speed. The highlight here is the Sport Hybrid SH-AWD system, which supplements the 500-horsepower twin-turbo V6 with three electric motors, making 573 peak ponies. The two front motors each act on a front wheel, doing all kinds of tricks to help the car corner faster, brake harder, and accelerate like the proverbial cannon shot. They help make the NSX more stable at high speed, and let you sneak up on unsuspecting video producers at low speed. Then there's the third motor sandwiched between the engine and nine-speed transmission, which never lets a shift go by without filling in the milliseconds with velvety torque. If the all-wheel-drive hybrid supercar sounds familiar, yes, Porsche did something similar with the 918 Spyder. But even when you load the options on the NSX (try not to, we dare you), it's never more than a fifth the price of the Porsche. Then there are the little details, like a new form of casting Honda engineers developed for the NSX's crash structure. Or the three-dimensional bend to the A-pillar and roof rail that makes it less obstructive to the driver and also stronger. Even the Marysville, Ohio factory gets some credit here, with 12 patents filed relating to the assembly process. There's only so much a driver can do with two hands and two feet. The NSX takes your inputs and figures out how to maximize the contribution from each individual wheel. This is a car that harnesses all the greatness of technology to change what's possible in a sports car.Related Video: 2017 Acura NSX | First Drive

Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.