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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

7 major automakers to build open EV charging network

A new joint venture established by BMW, GM, Honda, Hyundai, Kia, Mercedes-Benz and Stellantis will build a new North American electric vehicle charging network on a scale designed to compete with Tesla's industry-benchmark Supercharger network. The 30,000-plus planned new chargers will accommodate both Tesla's almost-standard North American Charging System (NACS) and existing automakers' Combined Charging System (CCS) options, effectively guaranteeing compatibility with the vast majority of current and upcoming electric models — whether they're from one of the involved automakers or not.  "With the generational investments in public charging being implemented on the Federal and State level, the joint venture will leverage public and private funds to accelerate the installation of high-powered charging for customers. The new charging stations will be accessible to all battery-powered electric vehicles from any automaker using Combined Charging System (CCS) or North American Charging Standard (NACS) and are expected to meet or exceed the spirit and requirements of the U.S. National Electric Vehicle Infrastructure (NEVI) program." Critically, the automakers involved will have a say in how the charging tech is implemented, guaranteeing that the hardware will play nicely with each automaker's in-house charging systems. Hyundai and Kia, for example, were hesitant to jump on board the Tesla NACS bandwagon earlier this year over concerns that the Supercharger network is insufficient for powering the two automakers' 800-volt charging systems; similar tech is used by Volkswagen and Porsche.  In addition to providing much-needed capacity and high-output charging for America's growing fleet of electric cars and trucks, the new network will integrate seamlessly with each automaker's in-app and in-vehicle features, rather than forcing customers to use third-party tools and payment systems, as is the case with some existing public charging infrastructure.  "The functions and services of the network will allow for seamless integration with participating automakersÂ’ in-vehicle and in-app experiences, including reservations, intelligent route planning and navigation, payment applications, transparent energy management and more. In addition, the network will leverage Plug & Charge technology to further enhance the customer experience," the announcement said.

2022 Acura RDX pricing starts at $40,345, a $900 increase

Acura showed us the quieter, more featured, and better handling 2022 RDX five-seater crossover in September. With the model expected to drive onto dealer lots in about two weeks, it's time for pricing. The base price for a front-wheel drive RDX goes up by $900 to $40,345 after the $1,045 destination charge. Be warned, that price is only for a Lunar Silver RDX; the four other colors possible on the base trim cost $500, and the three pearlescent hues require both the $2,650 Technology Package and the $3,000 Advance Package. MSRPs for the entire 2022 RDX range are: RDX FWD: $40,345 RDX FWD with Technology Package: $42,995 RDX FWD A-Spec with Technology Package: $45,995 RDX SH-AWD with Advance Package: $50,345 RDX SH-AWD A-Spec with Advance Package: $52,345 RDX SH-AWD PMC Edition: $55,295 As indicated on Acura's pricing sheet, adding SH-AWD to the three front-wheel-drive models requires $2,200. Fyi, the RDX configurator on Acura's web site displays the price for SH-AWD as $2,000, but the summary actually adds the correct $2,200 figure to the tally.   Every RDX next year will be quieter thanks to a retuned Active Sound Control system and, as part of the MDX-inspired redesign, new front fender liners that reduce road noise. The new Technology Package cuts even more cacophony thanks to thicker carpet, acoustic glass in the front doors, more sound insulation throughout the cabin, plus it throws in features like perforated sport seats, 12-speaker ELS audio, parking sensors front and rear, swankier 19-inch wheels, and a rear camera washer. The A-Spec Package takes the rims up to 20 inches, and bundles gear like LED fog lights, heated front seats, a flat-bottom steering wheel, and 16-speaker ELS audio. For 2022, Acura will finally let customers combine the A-Spec with the Advance Package. The latter kit piles on even more sound deadening material, acoustic glass for the rear windows, plus bits like a heated steering wheel and rear seats, a hands-free tailgate, and adaptive dampers. Those dampers are drop wheel size back down to 19 inches, though. The 2022 RDX can be pre-ordered now, examples will be in showrooms come November 2. Related Video: