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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

2022 Acura MDX Review | What's new, pricing, safety, pictures

The 2022 Acura MDX is the luxury brand’s three-row family crossover, and it received a complete overhaul for this new generation. ItÂ’s AcuraÂ’s best-selling model of all time with more than a million total sales, and for good reason. Nevertheless, Acura found ways to make it even better. Its new underpinnings improve things like ride and handling, and the new design is attractive, with a sporty exterior and high-quality interior. ItÂ’s good for families, with its utility and three rows of seating, but acceptable for enthusiasts, too, with a sporty powertrain and an intelligent “Super Handling All-Wheel-Drive” system that provides confidence even when seeking out the twistiest of roads. If youÂ’re looking for a luxury ute that offers something a little different than the rest of the herd without sacrificing quality, utility or performance, the 2022 MDX might just be the crossover youÂ’re looking for. What's new for 2022? For 2022, the Acura MDX has been completely redesigned from the ground up. What's the MDX interior and in-car technology like? The new cabin clearly shares visual DNA with the RDX and TLX designs, but it's a more expansive, elevated take that skews more towards luxury than sport. Material quality also sees a significant jump upmarket. Sure, a Mercedes-Benz, BMW or Audi will still outclass the MDX, but Acura isnÂ’t very far behind anymore, and all the German competitors are significantly more expensive. Acura promises that if you see a material that looks like wood or metal, itÂ’s genuine. Fancy LED ambient lighting can be customized with tons of different themes. The seats are both pretty (nice piping and patterns in the leather) and comfortable. Its 12.3-inch infotainment system is loaded with features, and the available ELS Studio audio system will bump with the best of them. The MDX also marks AcuraÂ’s first application of a fully digital instrument cluster, and itÂ’s a good one. You can choose between a couple base layouts for the 12.3-inch screen, but those can be changed/customized even further via the drive mode dial — each mode has its own layout. A 10.5-inch head-up display is available with the Advance package. Apple CarPlay, Android Auto, Amazon Alexa Wi-Fi hotspot and wireless phone charging are standard on all trims. How big is the MDX? The MDX has three rows of seating, but itÂ’s still a midsize crossover, which means that third row is on the small side.

2019 Acura MDX refresh brings some sharp enhancements

The outgoing Acura MDX has nothing to be ashamed of, but the thing about refreshes is that the engineers and product teams always have something to fine tune. Some of it is planned in advance — the cosmetic upgrades and the A-Spec trim were probably always part of the product roadmap. But there are also some tweaks that seem to be a response to customer feedback. Let's take a closer look. Most important, some of the goodies reserved only for the old Sport Hybrid will now be available on all MDXs. Notably, the Active Damper System — a continuously adjustable valve that controls the flow of hydraulic fluid within the damper — is available on non-hybrid MDXs for the first time. The system has several settings, from plush to firm. We found this system worked very well on the Sport Hybrid during our first drive, so it's a useful upgrade that buyers will be able to readily appreciate. Next up is an A-Spec appearance trim, which looks sportier but doesn't offer any additional performance or comfort features, just like the rest of Acura's A-Spec models at this point. For the MDX, wider 20-inch wheels and a combination of gloss black and "dark chrome" trim compliment a revised front fascia and grille. Inside, the seats get a mix of Alcantara and leather with contrasting stitching, there are unique gauges, sport pedals, and a thicker steering wheel. It looks decent enough, particularly inside, and there's enough there to make the trim stand apart from the more pedestrian trims. Oh, and there's an exclusive color: Apex Blue Pearl. A quick aside on prices: The base MDX without SH-AWD runs an MSRP of $45,295, and the A-Spec (only available with SH-AWD) is $55,795. Normal MDXs get a few more color options, although they'll cost extra: Majestic Black Pearl, Performance Red, and Canyon Bronze Metallic. One no-cost color option that's new is Gunmetal Metallic. Inside, there are some additional interior options, like Desert Olive Ash wood trim, contrasting seat stitching, and standard 4-way power lumbar adjustment on the front seats. Advance Package MDXs get wider 20-inch wheels, too. And now on to those tweaks and enhancements that might not have been planned a long time ago in a product meeting far away. The engine stop/start function has been tweaked to be smoother and quicker, thanks to an upgraded brake sensor and some software tweaks.