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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

NSX Concept-GT is the world's hottest way to boil water

The Honda NSX Concept-GT is one sexy machine, and it looks to be a very effective tool on a race circuit. But Honda's latest web spot leads us to believe that it also can be used to make tea.
In the video, the racecar is hooked up to an apparatus that uses tubing to harness the energy from the car's 500-horsepower hybrid drive system, using it to boil water. The novel tea-making technique reminds us a bit of a couple other inventive Honda commercials, namely Hands and Cog.
Watch the NSX ad below, and be sure to turn the sound up to hear that glorious engine note.

Acura slaps $20,000 discount on 2019 NSX in an effort to sell more supercars

The new Acura NSX has struggled to move off dealer lots as of late, and Acura isn't being coy about adding incentives to its supercar. Motor Trend spotted an under-the-radar $20,000 discount, which is a substantial price slash on a car that starts at $159,300. This incentive isn't actually listed or advertised anywhere on Acura's website, but Motor Trend's Intellichoice affiliate (ownership cost and value analysis site) managed to uncover the discount. If you bought a completely base NSX, the price could be as low as $139,300 now. That's before you do any other negotiations with your dealer to lower the price further. The discount only applies to 2019 model year cars, which is actually a great thing. Acura made a bunch of small, important changes to the refreshed NSX for 2019 you can read about here. It's a better car than before, and now it's significantly cheaper than last year's model, as well. That makes the supercar a veritable steal. Acura has reportedly had this discount in effect since mid-March, and sales throughout this year have been improved versus last year — 72 NSXs had moved off lots at this time in 2018, whereas 102 have found new owners this year. That may not seem like a whole lot, but even a small uptick in supercar sales is meaningful when you're selling in such low quantities. The 2018 calendar year was the worst year in new NSX sales to date, with only 170 in total finding new homes. In 2017 Acura moved a grand total of 581 NSXs, the car's best year. If you want to actually take advantage of the discount (we envy you) then know it's scheduled to last through March 31, 2020. That's a long time to decide if you want the Japanese supercar. A 992 911 Carrera 4S ($121,660) with a few pricey options will easily be bumping into a base NSX, so your expensive sports car decision just got a little tougher. Related Video: