2003 Acura Tl Type-s Sedan 4-door 3.2l on 2040-cars

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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Hidden Integra Type R spends years behind secret barn wall

There's no telling what lengths that person might go to to protect the valuable commodity. In the case of collector cars, some might take out extra insurance, some might store it away in climate-controlled facilities, and others, such as the man in this story, build a secret storage room behind a false wall in a barn. The stowed 2001 Acura Integra Type R even had posters to look at. Featured by BarnFinds.com, this Type R is for sale in Canada via eBay for C $39,999.99, or about $30,000. It's not one of the baby-fresh untouched examples that have worked their way onto auction stages recently, but it has an extremely unique past. As seen in the photos, this Type R was stored in its own room behind a particle board wall in a barn. The room had its own lighting, posters on the wall, and the owner also used an additional fabric cover over Championship White exterior. It has 82,000 miles on it, and a few scratches and dings on the car prove it's spent some time in the wild. The seller says it's "all original paint except maybe for the front bumper." But it's an original car with a clean title and red seats (the seller claims Acura sold only 250 examples with red seats in Canada). According to Fox News, interested buyers have offered up to $7,500 just for the seats, but the owner refused to part it out. Bid on the entire car at eBay.

Buy a new NSX and you can put the badges on as it rolls off the line in Ohio

Acura announced today that new NSX owners now have an opportunity to see their cars being built at the Performance Manufacturing Center (PMC) in Marysville, Ohio. At the starting price of $2,700, owners can participate in the "NSX Insider Experience" in which they'll tour the factory, as well as the Honda Heritage Center. The latter of which houses a HondaJet, an iteration of ASIMO, Honda's famous humanoid robot, and other pieces of Honda history. Owners on the tour also have the chance to talk with people on the assembly line about how it all comes together, and can even install the badges on their very own cars. If that's not enough, Honda offers a few other optional extras to make the trip special. They can add a tour of the factory in Anna, Ohio, where the NSX engines are made, as well as sign up for a performance driving experience in a new NSX. The driving portion is available in two- and four-hour sessions, and it takes place at the Transportation Research Center, which doubles as Acura's NSX proving grounds. Of course these extras will add to the cost, as will bringing guests. Honda even offers help with travel planning through Acura Concierge. The service can book your flight and other travel arrangements. It will also allow you to stay at the special NSX suite at the Joseph Hotel in Columbus, Ohio. Acura didn't go into detail as to what makes the suite specific to the NSX, but we're sure it's a nice place nonetheless. NSX owners interested in the program should check out the program's website, here. For people without the means to buy an NSX, you can still get a look into the factory by checking out our visit to the facility. Related Video: Featured Gallery Acura NSX Insider Experience Image Credit: Acura Green Plants/Manufacturing Acura Coupe Hybrid Supercars