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1997 Acura SLX gets 350 actual Acura horsepower for Radwood

For the Radwood Orange County, Calif., car show, a show themed around 1980s and 1990s cars, Acura is bringing a variety of its original models including a 1991 NSX and a 1986 Integra. The company is also bringing something obscure, a 1997 Acura SLX, the brand's first SUV, offered from model years 1996 to 1999. In some ways, it's something Acura might not want to highlight, since it's really a rebadged Isuzu Trooper, just as the original Honda Passport was a rebadged Isuzu Rodeo. But this SLX is special; it has real Acura power under the hood. The project was led by Acura engineers and Pikes Peak racing drivers James Robinson, Paul Hubers and Jordan Guitar, and the frame and body restoration as well as the powertrain swap was done entirely in-house at Honda R&D in Ohio, according to Acura rep Andrew Quillin. The team pulled out the original naturally aspirated 3.2-liter V6 that made just 190 horsepower and 188 pound-feet of torque, and dropped in a turbocharged 2.0-liter inline-four from a new Acura RDX. That engine also received a new intake, exhaust, turbo and ECU tune, which brought power up to an estimated 350 horsepower and 340 pound-feet of torque, similar to the Graham Rahal Performance RDX. Not only that, but the old-school four-wheel-drive system and live rear axle were dropped in favor of the RDX's indpendent suspension and torque vectoring "Super Handling All-Wheel Drive." "Dropped in" is a mischaracterization, though, as Acura had to weld new subframes front and rear to the existing frame to get the transverse engine and modern suspension to fit. Acura was careful to keep the SLX looking as close to the original as possible. On the outside, Acura repainted the SLX in a modern red paint available on the RDX, but retained the champagne lower moldings. The stock wheels were replaced with 17-inch Fifteen52 wheels, but they have a very similar design and finish to the original wheels. A hard-shell spare tire cover was added, and a simple "SH-AWD" badge on the back is the only hint at what's under the body. The interior was restored at the company's L.A. design studio, where the upholstery was redone in a gray "gathered" leather like you would have seen when it was new. A bit of gray wood trim updates the interior slightly. The RDX's push-button starter and shifter buttons have been added to the center console, shift paddles behind the original steering wheel, and an aftermarket instrument cluster mounted to the steering column.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Acura bringing full-EV NSX and two hybrids to Pikes Peak

Acura is bringing two 2017 NSX hybrids to run up Pikes Peak in a few weeks. As exciting as this is in itself, the line that really caught our attention in the PR announcement is that there will be third vehicle, an all-electric one, making the climb alongside its hybrid brethren. The EV is not an NSX per se, but,"a new NSX-inspired, all-electric 4-motor SH-AWD Concept." First announced back in March, the new EV will run in the Electric Modified Class, and features, "a further evolution of the experimental all-electric, four-motor Super Handling All-Wheel Drive (SH-AWD) powertrain that won last year's Pikes Peak Challenge Exhibition class." All-electric vehicles have been speeding up the mountain track for years now, with Mitsubishi EVs winning their division in 2014. A Tesla Model S will make the climb this year. Back to the standard NSX hybrids. They will be driven in the Time Attack 1 and 2 classes by brothers James and Nick Robinson. The vehicles are different, but both use the standard NSX's three-motor hybrid powertrain. TA1 has a lighter chassis and a modified racing exhaust, while TA2 is a standard NSX with some required safety equipment Last year, an NSX was the pace car at Pikes Peak. Related Video: 2017 Acura NSX Supercar to Make its North American Racing Debut at 2016 Broadmoor Pikes Peak International Hill Climb Jun 9, 2016 - TORRANCE, Calif. Two Acura NSX supercars and a new NSX-inspired, all-electric 4-motor SH-AWD Concept will compete in the 100th anniversary of Pikes Peak International Hill Climb Acura NSX, MDX and TLX will serve as official pace cars Acura will field a pair of 2017 Acura NSX supercars in the 100th Anniversary of the running of the Broadmoor Pikes Peak International Hill Climb on June 26, marking the North American racing debut of Acura's next-generation NSX: the pinnacle expression of Acura Precision Crafted Performance and the only supercar made in America. The two Acura NSX supercars will compete in the Time Attack 1 and 2 classes and will be piloted by brothers James and Nick Robinson, respectively, both from the company's North American engineering team. In addition, Acura will campaign an NSX-inspired prototype vehicle in the Electric Modified Class, featuring a further evolution of the experimental all-electric, 4-motor Super Handling All-Wheel Drive (SH-AWD) powertrain that won last year's Pikes Peak Challenge Exhibition class.