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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Acura considering Vezel-based compact crossover

There's a distinct benefit to automakers having their own premium brand. After all, why develop one vehicle to be sold under one nameplate if you can turn it into two? Especially if a little reconfiguration and some premium accoutrements allow said automaker to charge significantly more for the luxury version. It's a winning formula - for crossovers especially - that Toyota has used to turn the Highlander into the Lexus RX (even if the first-gen RX arrived before the original Highlander), that Ford has used to transform the Edgee into the Lincoln MKX and that General Motors has applied to the Chevrolet Suburban to turn it into the Cadillac Escalade (to name just a few of the many examples out there). And it's one to which Honda and its Acura division are certainly not unaccustomed.
Acura has adapted its Euro-spec Honda Accord into the TSX, the Civic into the ILX, the CR-V into the RDX and the Pilot into the MDX. And now that the Honda Vezel is coming to market, Acura reportedly has its eye on that as well. The idea was first introduced when Acura unveiled the SUV-X concept (shown above) at the Shanghai Motor Show this past April, just a few months after Honda revealed its Urban SUV concept that previewed the production Vezel. At the time, says Automotive News, Acura said it intended to put the concept into production in China for the Chinese market, and it's reportedly moving ahead with those plans. But now that it is, executives are wondering where else they might find buyers for the premium compact crossover.
With the Vezel soon to begin production alongside the Fit at Honda's new plant in Mexico, it wouldn't be a stretch to see the Acura version follow suit. The market does, after all, seem to be heating up with entries like the Audi Q3, BMW X1 and Mercedes-Benz GLA, and we couldn't blame Honda - pardon us, Acura - for wanting a slice of that pie.

2021 Acura TLX Review | Back to the future

The best-selling luxury car used to be an Acura. The brand's combination of reliability, quality, design and driving dynamics clearly resonated with buyers. In the past decade-plus, however, those last two elements stopped resonating, while the Acura brand subsequently lost its luxury luster. Simply put, the 2021 Acura TLX is intended to turn things around. Its look is bold and athletic in a way not seen since the best-selling TL of the 2000s, while its long-hood/short-deck proportions are like no Acura that's come before. Although they're usually indicative of a rear-wheel-drive luxury sedan, the TLX remains based on a front-wheel-drive architecture with Acura's brilliant Super Handling All-Wheel Drive system. A return to a double-wishbone front suspension ensures truly charismatic handling. That architecture is also unique to Acura as opposed to being related to the Honda Accord. All of the above adds up to a new TLX that's a far more compelling and competitive luxury sedan. If you're considering a BMW 3 Series, Audi A4 or Mercedes-Benz C-Class, it's definitely worth expanding beyond the German borders and giving Acura a try. It's different to be sure, but different can be good, especially for driving enthusiasts who've seen some zest ooze out of the 3 Series in recent generations. Even its interior is suitably luxurious in quality and distinctive in appearance – it looks like nothing else out there and, importantly, doesn't give off the vibe of an Accord in dress pants. While we're not ready to declare it any sort of class leader, it's worthy of playing with the big boys. What's new for 2021? The TLX was completely redesigned for 2021. What's the TLX interior and in-car technology like? The TLX cabin has a modern, high-tech look that won't be confused with something in a European luxury sedan. Materials quality is excellent, while padded simulated leather on the dash and doors provides an undeniable air of luxury. There are style differences between trim levels as well, most notably the open pore wood trim and ambient lighting in the Advance (above left) and the A-Spec's sport gauges, unique aluminum trim and available red leather (above right). There's still some switchgear shared with Honda – particularly the annoying push-button shifter – but at least Honda makes some nice switchgear.  There are notable, Acura-only exceptions to that. First is the large silver knob prominently placed on the center stack that controls the car's driving modes.