2001 Acura Tl Base Sedan 4-door 3.2l No Reserve! on 2040-cars

Auto blog

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

2019 Acura RDX infotainment first impressions | A first step into the touch pad world

One of the greatest design challenges in the modern automotive industry is an infotainment system that provides loads of capabilities, but is also easy-to-use and not overly distracting. Touch screens have been leading the way as the favored option, but Acura is trying a new design that relies on a touch pad with some unique tweaks to separate it from similar systems, such as those seen in competing Lexus models. And we got to try it out in the first production application, the 2019 Acura RDX compact crossover. The key feature of the touch pad is its one-to-one position functionality. What that means is that, if you have a grid of function buttons on the screen, tapping on, say, the upper left corner of the pad will highlight the button in the same area on the screen. And if you were to take your finger off the pad and tap in the opposite corner, that section of the screen would immediately be highlighted. You don't have to slide your finger across the pad to reach selections if you don't want to, and you don't have to slide back from the last function you highlighted. It basically does away with the need to move a cursor around like you would on a laptop with its mouse pad. In practice, it's a little odd to use at first because we mentally connect using a touch pad with the traditional cursor interface of the laptops we use day in and day out. As such, we forgot that we didn't have to scan the screen for the cursor every time we needed to select something. But once we remembered we could skip that, we found it quick and easy to drop our finger down and slide to our preferred function quickly. We could occasionally even pick something on the corners without having to slide at all. This is partly because Acura designed the interface to work with this pad. A representative from Acura's R&D center explained that they tried to put common functions on those corners because they're easy to reach without looking or thinking much. Another bonus to this system is that you don't immediately go to the function the second you press the pad. Instead, the feature is highlighted and still needs a physical click to enter. This is enormously helpful, since it virtually eliminates the chance of going to the wrong selection because you hit a bump or just got lazy with finger placement. Instead, you can get your finger in the right spot and then commit with a button press.