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Acura ILX Hybrid discontinued for 2015

Earlier today, Acura issued a press release detailing its entry-level 2015 ILX range, but something was missing. Honda's luxury arm listed all of the information about the naturally aspirated 2.0-liter and 2.4-liter ILX models, but nothing was said about the Hybrid - a model that, when we reviewed it in 2013, left us utterly cold. But now we know why: Acura has confirmed to Autoblog that the ILX Hybrid will be discontinued for the 2015 model year.
The company issued the following statement to us regarding the hybrid's demise:
The 2015 ILX remains a standout choice in the entry premium segment with its combination of performance, luxury, refinement and value and is the top-selling luxury vehicle to younger buyers. Based on the stronger appeal of the ILX 2.0 and 2.4 models, we are streamlining the ILX lineup to better align with customer demand, Acura will no longer offer the ILX Hybrid starting with the 2015 model year.

Acura recalls 10k RLX models for headlight replacement

Acura is recalling 9,700 examples of the 2014 and 2015 RLX in the US to replace their headlights. The problem is that the reflective backing material inside the units can potentially delaminate. If this happens, then the luxury sedans no longer conform to federal safety guidelines. The automaker knows of no injuries or crashes related to this issue, though. The 2014 RLX has been subject to two other recalls. One covered loose bolts in the rear suspension, and the other was to replace the front seat belts. RLX owners should receive mailed notification of the recall around February. This campaign comes hot on the heels of Acura issuing a stop-sale for the TLX V6 for a risk of possible rollaway. Scroll down to read the company's entire announcement of its latest recall. Statement by Acura Regarding Headlight Recall: 2014-2015 Acura RLX Approximately 9,700 model-year 2014-2015 RLX vehicles affected in the U.S. Headlight assemblies in affected vehicles to be replaced, free of charge TORRANCE, Calif. – Dec. 11, 2014 – Acura will voluntarily recall approximately 9,700 model-year 2014-2015 RLX vehicles in the United States to replace both headlight assemblies, free of charge. The reflective film backing material inside the headlights may delaminate, which may result in the vehicle no longer conforming to Federal Motor Vehicle Safety Standard No. 108. No crashes or injuries have been reported related to this issue. Acura is announcing this recall to encourage all owners who purchased an affected vehicle to take it to an authorized dealer as soon as they receive notification of this recall from Acura. Mailed notification to customers will begin in early-Feb. In addition, owners of these vehicles can determine if their vehicles require repair by going to recalls.acura.com or by calling (800) 382-2238 and selecting option 4. # # #

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.